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Original filename: 2018 SEO UPDATES: STRATEGIES TO IMPLEMENT.pdf
Author: Rithu

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Change is the rule of Nature and is a beautiful step of evolution.To provide an
enhanced customer shopping experience and convenience, Google is carrying on
mutations regularly in marketing DNA and dimensions of search optimization. Online
marketing has been fine tuned with much of ever changing customer needs as well
as Google algorithm updates. Such metamorphosis in trend updates scale down the
importance of the current marketing strategies. In order to overcome such
unexpected situation, it’s better to be armed with apt alternatives. Take a look at
the likely SEO tactics for 2018 to implement through.
1. Google Ranking factor 2017:
As per global updates, in 2017 Google beats Bing and yahoo to surpass the race
keeping SEO key in hand. Search traffic stat says, Google accounted for over 79% of
desktop search over the world, with Bing being a lowly second at 7.27% and yahoo
at 5.06%. Hence, it is clear that your business must be accessible in Google
following Google’s ranking blueprint to top the search list for tread optimization.
2. 63000 searches for Second:
Stats says that in an average, Google experiences over 63000 searches per day and
that inspires to acquire a top ranking in Google search engine result page to be

search optimized. Moreover, a higher ranking prompts buyers to search products
what you are offering and allows them to do more research within your site.
3. 4 words search queries:
However, keyword matters. Google marks that nowadays people are
practicingspecific search called long tail key word. And this is why content must be
rich with customer targeted keywords.
4. Mobile first:
Maximum of the search is over mobile device upstaging the desktop in 10 countries
including US and Japan - report says. So, it’s ideal to design a responsive and mobile
friendly website to be accessible to a huge crowd.
5. Quality content and link building:
Using Google Search Console, find out the ways people follow to get your site. And
sanitize your current content to hog the limelight. Flowing “Quality over Quantity”,
maintain your website or web page with very informative, concise yet quality
content to drag maximum attention.
6. Content length:
Undoubtedly, content rocks in site but long yet quality content plays easy. Customer
targeted contents with frequently searched specified keywords of preferable length
can bring higher search ranking. Report says- the average content length is 1890
words at the average Google 1st page result. And this sets a goal in upcoming years
to contemplate lengthy content at first.
7. Back links:
Analysis says that site contents or long page articles of over 1000 words get more
shares and links. And getting more links and shares mean higher SEO ranking and
business growth.
8. Competitors:
Competitive marketing attitude is the new age trick of getting traffic. Statistic states
82% effectiveness of SEO for enterprises. And this means your competitors doing
much more to optimize their search. Hence, include quality SEO services in your
recent marketing search to be search optimized and get more and more web traffic.
9. White hat SEO:

Going organic implementing white hat SEO as inbound marketing strategy is the key
to be listed in the group which experiencing 61% of organic traffic with effective
SEO tactic.
10. Google “near me” search has Doubled:
In recent days, Google is the brand new local guide to furnish all what you want
nearby you. And this is the key to grab more and more local traffic by updating your
local search. Local SEO implication aids better visibilityof enterprises. Making sure of
relevant registers, register your company details with all required elements to be at
the top and acquire more clicks.
11. Local listing:
Accessing the local SEO posting at Google, it is easy to find out a nearby store and
as per reports 72% of customers searched for local listing to find out a store within 5
12. Mobile search :
Following mobile first trend, many local searches are location based and this
indicates to have mobile optimized local search. 30% of mobile searches are related
to location.
13. Remapping:
Over such organic tricks, there are few smart tactics that help to experience
maximum traffic. Republishing old articles with whole new content and images is
one of those acts. Over 111% of traffic growthcan be attributed to this factor.
14. Social linking:
One more tactic is link. Link is a pronounced SEO factor. And taking advantages of
social media, make your business go viral by maintaining linking protocols with its
social forum. Social media is strong to effectively exhibit your product and services
in front of a huge customer base.
15. Online marketing with an effective budget:
Analysis predict that- in the year 2018, businesses will invest 41 percentile of their
central budget over online marketing and search engine marketing will acquire the
largest share of total online spend.

Top search ranking is the dream of each and every business but a concise, effective
and quality SEO service is the root to met SEO. Hence, come up with a minty fresh
SEO strategy to rule the market in 2018. And if you are looking for a SEO service
agency then step in to Geekschip- a digital marketing company with hundreds of
satisfied clients.


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