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Search Engine Optimization
Proposal

SEO Introduction
SEO is a technique which helps search engines find and rank your site higher than the millions
of other sites in response to a search query. Search Engine Optimization or better known as
SEO is the process through which individual pages of a website is ranked for targeted keywords.
This enables visitors from across the world to take a look at your website which in turn helps
you sell your product(s) or services online. Search Engine
Optimization refers to the collection of techniques and practices
that allow a site to get more traffic from search engines (Google,
Yahoo, Bing and other). SEO can be divided into two main areas:
 Off-page SEO (work that takes place separate from the
website): Off Page Optimization refers to the Search Engine
Optimization which are done external to the website. Off page
involves a number of activities to improve a web site's search result
ranking. Some of the off page optimization services are: Link Building, Directory
Submission, Article Writing, Article Submission, Press Releases etc


On-page SEO (website changes to make your website rank better): On Page SEO refers
to the controllable internal factors which affect the ranking of your website such as the
coding and accessibility of website. On-Page factors are related directly to the content
and structure of the website. Some of the off page optimization services are: Title
Optimization, Meta Tags Optimization, Important HTML Tags, Keyword Optimization &
Synonyms, Link Optimization, Link Optimization etc.

Scope of Project
The project will focus on approximately targeted keyword phrases deemed valuable to the
client in achieving internet traffic. To be noted is that achieving first page status for common
usage keywords would require thousands of pages of new content and tens of thousands of
links in the hopes of achieving first page results.
Targeted Keywords that is more strategic and descriptive of your business practice are more
easily attainable and suitable for the desired traffic results. Results should be pursued and
judged not just on raw traffic figures but on the success of driving qualified prospects towards
an action or sale of your products.
Examples of targeted keywords:“your product” ,“your city your product”, buying “your product”,

finding “your product”, help with “your product”, learning about “your product”, experts regarding
“your service”.We would suggest creating a baseline traffic study using Google analytics to

ascertain the progress of this project. This will also provide us with a critical feedback loop that
will allow us to refine and re-target our campaign based on-real time market demand data.
We Believe :1. We believe the whole team needs to be trained on SEO so that we can all understand the impact
of changes on site traffic
2. We believe in the three-pronged approach to SEO- Optimized Keywords, Optimized Page
Architecture and Link Building- is what is required to succeed long term
3. We must monitor industry trends, but always be committed to the staying the course and
following white hat tactics
4. We believe that SEO can be achieved without compromising the user experience
5. We are committed to studying consumer keyword behavior so that we give people what they want
and how they want it
6. We understand that quality will always win over volume
7. And that to really own the our space, we need to “own” terms related to our space

We will aggressively link build because quality inbound links are essential for boosting our rankings and
profile within Google

Why we need Search Engine Optimization?







SEO are noticed by all the major search engines, such as, Google, Yahoo, and MSN on
the Internet. This will make the websites get a high page ranking. Visitors usually visit
websites that are in the first five or first 10 ranks on the first page.
80% of the clicks on Google are on the organic search listings.
The advantage with search engine optimization is that it indirectly works as an Internet
marketing tool for your website. Being SEO optimized, your website will constantly be in
the top positions of the search engine rankings. It will greatly serve to increase the value
of the website and draw a lot of search engine loyalists towards itself.
SEO saves you the expenditure of advertising explicitly to draw the attention of the web
surfers. Search engine optimization done ethically can only serve you top rankings in
search engines naturally for long time.

The SEO Process Cycle
Our search engine optimization maintenance
service plan will ensure that your site will
continue to increase in its rankings, attract more
visitors and make more sales. Our Search Engine
optimization and Website Promotion service is
done in following phases:

PHASE: I -Website Analysis & Optimization
* Website page Analysis
* Keyword Analysis for target visitors
* Keywords Popularity analysis
* Web page and Image Optimization
* Meta Tags Optimization
PHASE:II -Website Submission & Promotion
* Sitemap creation (HTML & XML)
* Directory submission
* Creating Blog and submission
* Article Submission
* Social Bookmarking
* Link exchange and One way and two way
*Local business Listing
*Classified ad Posting

PHASE:III -SEO Reports & Maintenance
* Keywords Ranking Reports
* SEO Analytics – Google
* Monthly Ranking Reports
* Optimization Reports
Why Our SEO Service Is Special:
We've experts in the field to fine tune areas like keyword research, web page optimization and
link building so it can be done fast and efficiently to serve your purpose.



Results-Based Reporting – We Provide weekly report ant at the end of each month we
provide you with customized report to show you improvements and statistical report
brought to you by Google Analytics.
 Long Term Relationship – We believe in long term relationship and thus want to serve
our customers better. This way we create trust and faith over a period of years to serve
you in different ways.
 Our technical service is a bit different from the rest in the sense we are always available
round the clock.
Performance Reporting
Approximately 3 weeks after initiation of the search engine campaign we will provide
weekly progress reports on our activities. This will include updates on on-page formatting,
article links written and the current rankings of all keyword phrases of your website.

Web site uses JavaScript code

Recommendations:

We recommend placing the JavaScript code like mouseovers, etc., in a separate .js file in
order to create less code for the search engine spiders to wade through to get to the
"meta." Place all your JavaScript into a plain text file. Name the file whatever you want, and
use the .js file extension. You will NOT use the tags <script language="JavaScript"
type="text/javascript"></script> with your external JavaScript file, though.... just the
JavaScript.
Link to the JavaScript from your web page like this: <script language="JavaScript"
src="filename.js" type="text/javascript"></script>
With filename.js being the name of your JavaScript file. Like any other link, make sure you
use the correct directory path. The above is if it's in the same directory as the web page."
Social Media Optimization includes various methods












RSS Feeds
Social News Buttons
Blogging
Social Bookmaking
Community Activities
Activities on Video & Photo Sharing Websites

Press Release Submission
Blog Marketing & Book Marketing
Article Writing & Submission





Online Syndication
Email Marketing
Tagging

On-page Analysis Reports:
1-Meta Title
2-Meta Description
3- Keyword Density check
4-<h1> Headings Status
5-Robots.txt Test
6-Sitemap Test
7-Broken Links Test & Fix
8-SEO Friendly URL Test & Fix
9-Google Analytics Test & Set up
10-Plain text Emails Test & Fix
11-Microdata Schema Test & Fix
12-Image alt tag setup
13- Canonical or Redirect Check & Fix

Our action plan:

Weekly Work
Maintain

Process

Explanation

Facebook

We will post business related
information and image, five days in a
week. Day by day we will add friend's
circle.

Twitter

We will post business related
information and image, five days in a
week. Day by day we will follow up
people.

5 days in a week

Pinterest

We will post business related
information and image, five days in a
week. Day by day we will follow up
people.

5 days in a week

Press release

This is done for promotional news
1 day in a week
about the company or product and we
will regularly update our product
related news and discount offers
through press release.

Classified Ads

We publish an ad in various countries; this is
the most important way to get queries.

3 days in a week

Social
Bookmarking

Social bookmarking is a way for people to
store, organize, search, and manage
“bookmarks” of web pages. Users save links to
web pages that they like or want to share,
using a social bookmarking site to store these
links. We will do social bookmarking 3 days in a
week.

3 days in a week

Search Engine
Submission

Search engine submission is an
effective tool of web promotion. It refers to
the direct submission of a website to
a search engine.

3 days in a week

Article Submission

An RSS feed is a resource that shows the
latest content from a source and the main
thing about RSS is that it automatically
updated.

3 days in a week

Directory
Submission

As name said, directory submission is a
process of finding relevant directories
and submitting your business there.

3 days in a week

Business Listing

Local business listing submission offers
a number of advantages to a business.
submitting a business name for a listing of
local web directories

3 days in a week

5 days in a week

Search Engine Optimization Package
STARTER

STANDARD

ADVANCED

Number of Keywords

10

20

50

Pre-SEO Report

Yes

Yes

Yes

Keywords Analysis

Yes

Yes

Yes

Title Tag Optimization

10

30

50

Meta Tag Optimization

10

30

50

Image Optimization

Yes

Yes

Yes

URL Optimization

Yes

Yes

Yes

Internal Linking

Yes

Yes

Yes

Google Analytics Setup

Yes

No

Yes

Site Map Implementation

Yes

Yes

Yes

Directories Submission

100

300

400

Link Building

25

50

100

Blog Submission

Yes

Yes

Yes

Classifieds submission

15

30

50

Forum Posting

No

Yes

Yes

Social Bookmarking

30

60

100

Monthly Google Analytics Report

Yes

Yes

yes

3-6 Months

4-6 Months

4-6 Months

60,000

1,20,000

2,40,000

Website Attributes

Estimated Time

Total Cost(Per Year)

Please Note: The Estimated Time frame can increase in view of the competition on target keywords.


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