USAT SMG Site Skins .pdf

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Original filename: USAT_SMG_Site_Skins.pdf
Title: site_skins

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CREATING
SITE SKINS
Site Skins are advertising layouts that live to the left and right of a website on a desktop monitor. Standard
USA TODAY Sports Media Group sites use skins that can extend to monitor resolutions up to 2560x1600
pixels but feature critical design elements within a target 1366x768 resolution. The 1000 pixels in the center
of the skin are reserved for the website itself. Sites with a non-standard width, such as Inked.com, which are
more than 1000 pixels wide, must have separate, custom artwork targeting a 1440 pixel wide safe zone.
The area between a standard SMG site and 1366x768 is called the “safe zone” (shown below in aqua) where
we can ensure users at 1366x768 or higher will see the full message of the advertiser.
As of January 2014, 78% of users are at a resolution of 1366x768 or higher, and 7%+ are using a resolution that
doesn’t allow them to see site skins.* These requirements allow us about 180 pixels of design area on either
side of the site. This amount of space is the minimum necessary for most advertising messages.
* http://www.w3schools.com/browsers/browsers_display.asp

GUIDELINES FOR PRODUCING EXCELLENT CREATIVE FOR SITE SKINS:
• Logos, text, and critical elements must live within the 1366x768 safe zone.
• The image associated with the skin should bleed under the site and out to the sides as far as possible.
• The design should look good on any resolution between 1366x768 and 2560x1600
• Some of the center of the skin may show through on some sites near the pencil ads.
Below is a sample of a site skin built at 2560x1600, and is shown functioning at 1920x1080 on the monitor on
the lower left, and 1366x768 on the laptop on the lower right. Site skins may be cut off for users that have a
desktop resolution lower than 1366x768.

USA TODAY SPORTS MEDIA GROUP - 2014


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