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Lee, Sarah Resume .pdf

Original filename: Lee, Sarah Resume.pdf
Title: White and Gold Accents Minimalist Clean Simple Resume
Author: S Lee

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E: Lees6094@gmail.com
C: 818.640.7400

MBA, Marketing Mangement
California State University, San Bernardino

BA, Cum Laude, Honors, Psychology
California State University, San Bernardino

BA, Cum Laude, Human Development
California State University, San Bernardino

Adobe Experience Manager
Adobe Photoshop
Adobe Analytics
Microsoft Office Suite

ARIA Resorts & Casino, 05/2017 - Present
Manager of Brand Strategy
Wrote creative marketing briefs and collaborated with large
media and advertising agencies (PhD & McCann) on media and
advertising placements including spreads in Robb Report, Travel
+ Leisure, Departures and Food & Wine Magazines
Rolled out Vdara’s rebrand and created an activation plan to
update all the marketing channels including email, social,
website, printed collateral, media banners, etc.
Developed the content strategy for a luxury experience app and
deployed in Apple's App Store
Built and launched Starbucks’ pre-order functionality for in-room
tablets, replicating Starbucks’ mobile app generating
incremental revenue

ARIA Resorts & Casino, 03/2016 - 05/2017
Marketing Supervisor
Increased ARIA & Vdara's website optimization, engagement YOY
(+8.75% avg time on site), traffic (+2.8% total growth) and revenue
Managed marketing content for over 5,200 in-room tablets 
Analyzed performance data for both ARIA and Vdara’s digital
marketing platforms and curated recommendations to increase
Executed creative projects and collateral for various departments
on property (i.e., floral, hotel and business service center) 

MGM Resorts International, 07/2015 - 06/2016 
Management Associate

Emotional Intelligence
Project Management

1 of 39 graduates hand-picked from over 3,000 candidates to
participate in a 12-month management program 
Presented a capstone project on a Culture of Innovation for 2
executive panels inspiring a summit roll-out enterprise-wide
Assisted with the launch of MGM Grand's LEVEL UP by analyzing
gaming revenue potentials, utilizing consumer behavior research,
and creating presentation decks

Kids that Code, 02/2013 - 07/2015
Marketing Manager

Project Homeless Connect
Analyst & Volunteer

Access Fund
Member &  Volunteer

Employee Network Group (APING)
Co-Chair Communications

Three Square

Collaborated on the start-up marketing plan to position the
company in a new market via campaigns and services (e.g.,
TechXploration Bootcamp)
Wrote press releases that were published by local news outlets,
increasing both enrollment and brand awareness
Marketed web development and app creation classes (i.e.,
Scratch, Game Maker: Studios, AppInventor)
Introduced drones, virtual reality and 3-D printing to students to
increase STEM awareness in the San Bernardino County

Maker Studios (The Walt Disney Company) 03/2014 - 06/2014
Marketing Assistant

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