Brand Ambassador England & Wales .pdf
Original filename: Brand Ambassador England & Wales.pdf
Title: Brand Ambassador England advert January 2018
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THE HARRIS AMBASSADOR TO ENGLAND AND WALES
Salary: competitive & based on experience
Isle of Harris Distillers Ltd. was established to create the island's first distillery, acting as a catalyst
for the economic regeneration of this fragile Hebridean community. The distillery in Tarbert is
currently in the process of producing a single malt whisky of the highest quality and has already
established a reputation for its Isle of Harris Gin, critically acclaimed for its distinctive taste,
packaging and story.
The Company has an innovative sales approach, preferring to sell Isle of Harris Gin directly to
target consumers instead of through traditional retail outlets. To support this, the Company
intends to appoint a Brand Ambassador who will create demand for its gin in England and Wales
through carefully selected bars, restaurants and hotels, consumer events and other creative
The Brand Ambassador will build lasting relationships with target on-trade accounts and ‘click &
collect’ depositories, leading to increased promotion of the brand. He or she will also identify,
organise and manage consumer events, developing creative collaborations with selected partners
to generate positive publicity.
The nature of the role requires someone who is extremely self-motivated and organised, with an
ability to work alone on a daily basis. Applicants should be knowledgeable about the gin category
and have a strong understanding of the on-trade environment. A background in events, sales,
marketing or public relations would be an advantage.
As the public face of the Company the Ambassador must embody the very best of the Isle of
Harris and its distillery, leaving a positive impression with every customer and client encounter.
As such, possession of excellent communication skills and natural charisma would also be
To apply, please send your CV and a covering letter to: Shona Macleod, Isle of Harris Distillers
Ltd., Tarbert, Isle of Harris, HS3 3DJ or by email to: email@example.com.
Closing date: 26th January 2018