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Master the Art of Outdoor Branding .pdf


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Master the Art of Outdoor Branding
Outdoor branding aims at creating awareness about a product or service through the use of
outdoor meals. This form of promotion is very common in metro cities and showcases a
product/ service at a whole new level.
This advertising is also called out-of-home promotion that targets the common populous while
they are on the go. They are considered more effective and efficient than print media
promotion techniques. However, as the new age consumer is becoming more aware,
companies always face the challenge of preparing alluring content, to catch the eye of the new
age consumer.
This kind of promotion comprises of multiple mass media techniques which help to create a
massive audience, whether they travel through car, bus, foot or any other means of transport.
The most commonly used techniques of Outdoor advertising are as follows:








Billboard advertising: These are large advertising spaces which are usually located in
high traffic areas. They have unique content, designed specifically to capture the
attention of passers-by. The marketing content is printed onto a large sheet and then
placed on the advertising area with the use of adhesives. Billboards can be leased out
for a minimum of 12 weeks and they should not be overcrowded with words or images.
Point of Sales Displays: These are located in both small and large supermarkets near the
checkout counters. They help in launching new products and at the same time create
awareness about new schemes and offers on existing products. POS displays can be
present in the form of posters, banners, window displays, shelf edgings and wall
hangings within the store. Items such as assorted chocolates, candies, magazines, and
chips etc, can be stacked in these displays.
Guerrilla Advertising: These are unfamiliar marketing strategies which involve high
energy and creativity. The marketing activities are performed specifically in areas having
large crowds such as corporate hubs, shopping centers, parks and other public areas.
Transit Advertising: It refers to the placement of ad campaigns on the body of any
mode of transport such as buses, trains or cars. These are considered most effective for
small businesses who want to make an acquaintance with potential consumers.

Outdoor branding will only be successful if it will comprise of powerful and captivating content.
Your business can also reach immense heights if you employ the outstanding services of Four
Square Bahrain, a boutique firm which specializes in the field of Outdoor branding. So feel free
to visit their website: https://www.4-square.net/, for more information.


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