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Promoting Brand’s Sales & Visibility on E commerce Sites .pdf

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Promoting a Brand’s Sales and Visibility on Leading E-commerce Sites

The internet has now put several attractive spots for online sellers to sell their goods to global
customers in no time, and pocket a handsome profit from the same. However, with enhanced
competitions and a wider choice of marketing options, it has become increasingly difficult for
an online seller to choose the best e-commerce store.
Eventually, apt Ecommerce product optimization finally decides how much a certain product
would generate sales in a given time. According to the eStore Factory, not all stores generate
equal sales. Among the online stores, Amazon is the number 1 e-commerce giant with a
turnover crossing more than 140 million USD each year as per the Statista’s analysis.
Amazon: Within a little more than 2 decades of its existence, Amazon has proven that if the
level of customer service remains outstanding, then there is nothing that could stop a firm.
Initially, it sold only books but gradually Amazon marketing services started including various
products for sale.
The latest research on consumer behavior claimed that 90% of the customers instantly forsake
a company due to poor customer services. In that sense, Amazon is a clear winner with more
than millions of its satisfied customers and products worldwide.
eBay: It is another popular online multi-brand retail store providing a variety of products to
customers round the clock. Since its launch in 1995, it never looked back. According to 2017
statistics, eBay currently has a pool of around 170 million active users across 30 countries and
190 marketplaces.

The process of selling on this site is quite simple. The dealer’s products have to appear on the
eBay product listing and once a customer selects the buy button, it generates sales.
The procedure of creating a seller’s account on eBay hardly takes a few minutes. The dealer has
to write a product description adding attractive photos and then select a category, and then he
has to choose delivery and return options. Soon, the product will appear on eBay’s latest and
up-to-date product lists.
Facebook Selling: In the last half a decade, Facebook has dominated the entire social media
with its powerful interactive features. According to Hootsuite, Facebook or FB has around 1.80
billion monthly active users worldwide.
Interestingly, amongst these users, around 1.2 billion users use the site daily. FB offers the
sellers to launch an online store and then augment its visibility by using its sponsored ads or FB
group features.
Google Shopping: It is the latest online retail option providing ecommerce SEO services to the
users. It offers a perfect marketplace to present one’s products to the buyers. An online
retailer, who wishes to advertise his products on this App will have to pay a predetermined sum
of money to Google. The trader then has to provide some other information as well including
the size, color and other features of the products.
Google generates 90-billion search enquires each month, and it will be profitable for every
online seller to go for Google shopping app to sell their products online. E-Store Factory
recommends all sellers to opt for multichannel marketing.
It means that a trader should advertise his products on various sites along with applicable
product details and USPs. It will enhance the product’s customer base, and may swiftly
augment the company’s product sales too.

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