property listing presentation .pdf

Your Trusted Partner In Real Estate
DELREYURBAN.COM
@DelReyUrban
info@DelReyUrban.com
310.435.6602

GET TO
KNOW
DEL REY
URBAN

Del Rey Urban Capital, LLC (“DRU”) is a full-service real
estate investment bank with acquisitions, private equity and
advisory services divisions. Our Executive Team has
successfully structured and managed numerous real estate,
renewable energy and small cap privately held private equity
funds as well as analogous syndication structures over the past
several decades.
Del Rey Urban Brokerage, Inc. (“DRU Brokerage”) was borne
from the sourcing and disposition needs of DRU’s investment
funds. DRU Brokerage has now evolved into an exclusive best
in class residential and commercial brokerage firm servicing
DRU, its affiliates and their respective, selective
clients and relationships created over 100 years of ownership’s
deep connectivity and activity within our market area. As
property owner’s ourselves the executive team knows, and has
incorporated into our culture and agent training, how important it is to maximize value and exposure while ensuring liability
mitigation when selling your property.

SCOTT CHAPLAN
Scott Chaplan, Esq. founded the Urban Group of Companies following the recession during
the early 1990s and transformed it into an integrated private equity and advisory services firm
which has structured, financed, brokered, acquired, developed, rehabilitated and manages over
$1 billion of multi-unit residential, mixed use, commercial and office properties throughout the
United States. Many of these projects involve historic buildings which have been rehabilitated
to provide affordable housing within low-income communities. Chaplan founded Urban
Brokerage with his partners to capitalize on the confluence of deep relationships, a changing
market and the need for further sourcing of deals for DRU.
Mr. Chaplan now oversees DRU and DRU Brokerage as Managing Director and Broker.

CONSUELA KIELBOWICZ
Ms. Kielbowicz joined the Urban Group of Companies in 2010 and was integral in the launch of
Del Rey Urban Capital’s first fund. Thereafter, she, alongside Scott Chaplan and the DRU
Executive Team, launched three additional funds managed by DRU, its third opportunity fund
and their first and second income fund.
Ms. Kielbowicz’s passion for design and architecture provides tremendous value for DRU’s
clients and investors who realize higher returns as a result of shorter sale cycles and higher exit
prices. DRU’s Design by ConsuelaTM is becoming an industry standard.
Ms. Kielbowicz now oversees residential acquisitions, dispositions, design, staging and brokerage.

JESSE ELCONIN
Prior to joining the Urban Group of Companies and Del Rey Urban Capital as an
investment analyst, Jesse Elconin began developing his finance background at Pacific
Capital Bancorp, a California based regional bank that has since been acquired by Union
Bank. While there, his focus of interest evolved to being a liaison for the bank’s high net
worth clients. Thereafter, Mr. Elconin narrowed his scope to the real estate sector while
employed by Oasis Realty, a real estate investment, brokerage and property management
firm. At Oasis Realty, he handled the company’s asset management and accounting needs.
Mr. Elconin now oversees DRU’s national, growing commercial portfolio, commercial
acquisitions, dispositions and brokerage.

MEET
THE
TEAM

WE UNDERSTAND
THAT SELLING
YOUR HOME IS
ONE OF THE
MOST IMPORTANT FINANCIAL
TRANSACTIONS
OF YOUR LIFE

Who you select to represent you in the sale of your home will have a
tremendous impact on the profit you make and keep once we sell your
property. Your home is a very meaningful asset, and the Realtor you
choose will impact your wealth and peace of mind.
With Del Rey Urban we maximize your return and minimize the time
within which you will realize it. Our innovative home selling process starts
the moment you select us. DRU’s unparalleled expertise, innovative
marketing techniques, deep network worldwide and superior, consistent
service makes this a positive and beneficial process for each of our clients.
Our superior home selling process comes down to five things:
**Preparation, Presentation, Pricing, Marketing and Negotiation**.

Selecting Del Rey Urban to represent you in the sale of your home will increase the cash you walk away with at closing.

WHY
CHOOSE
DEL REY
URBAN

The Del Rey Urban value proposition doesn’t end with maximizing exposure for your property and the
final sales price. Our role as your advocates and advisors is also to mitigate your liability and negotiate a better deal
inclusive of far more than increased net sales proceeds
Our market leading home selling process comes down to five seminal tactics:

PRE-MARKETING CONSULTATION
DRU’s sphere of expertise includes our management of investment funds that buy, renovate, design, stage and sell
homes for substantial gains. This allows us to have incredible data on which upgrades will boost your home’s value,
make it sell faster and increase the net cash in your pocket.

MARKETING EXPOSURE WITH DATA
In addition to exposing your property to traditional channels touched by all high-level agents DRU gets your home sold faster and
keeps you up to date on progress with a unique data driven approach. Our affiliate digital marketing firm gets your home in front of
thousands of perspective buyers a week which will get your home sold faster and for a higher price. DRU’s sphere of influence across
our investment bank departments means more in-house buyers ready to offer on your property today.

NEGOTIATION, TERMS, LIABILITY MITIGATION
Our job doesn’t stop once we get your home ready for the market and deliver you offers. There are multiple nuances and terms
that go into a real estate offer and they can all affect the likelihood your deal closes, the net dollars you receive and the chances of
you having liability problems in the short or long term. Our highly trained team, backed by the resources of the entire DRU
framework, along with our in-house General Counsel, Greene, Fidler & Chaplan, LLP *(asterisk stating we aren’t providing
legal advice and/or legal advice may incur another fee or something) are there every step of the way. Getting your house sold isn’t
enough for us and it shouldn’t be for you. We will get your house sold in a way that maximizes your benefits.

TECHNOLOGY
What makes our brokerage so successful? When representing your home for sale, we offer an innovative approach to
utilizing technology and advanced marketing techniques. From digital marketing to advanced video walk-throughs of your
property, we stay ahead of the latest trends to find your home the perfect buyer. We have a dedicated team specifically
focused on integrating the latest marketing techniques to get your newly listed property the most exposure possible.

STAGING AND DESIGN
As your staging and design partner, we are responsible for your project from inception through the completion of
final punch list items. Design and staging a home is an integral part of the sales process. Furniture and art bring a
home to life, give it character and help buyers envision themselves living in their dream home. We will work within
your budget and stylistic preferences to achieve the look and feel buyers desire to get your home sold.

Did you know 90% of homebuyers prefer a
home that looks new or is recently upgraded
and will pay a premium for one?

As a result of this, we have an entire team of
design, marketing, staging and sales
professionals maximizing your net return and
expertly dedicated to your closing.

HOW WE
PREPARE
YOUR HOME
FOR SALE

PROPERTY
ANALYSIS &
UPGRADE
OPPORTUNITIES

To maximize return on the sale of your home, we provide a free home upgrade analysis, with specific upgrade opportunities that will show a return
upon the sale of your home. If you are interested in the preparation plan,
our dedicated team will immediately work with you to make the process
simple and hassle-free.
We successfully sell properties in all conditions, new or old, with our clients best interest in mind. We make recommendations solely to maximize
their return!
We will buy your home.

GIVING YOUR
HOME THE
BEST QUALITY
PRESENTATION
Once your home is prepared to be sold, it is time to present it to the
market. With our nationally known content, staging and web team
we are able to create the be presentation of your property.
Staging Your Home: 95% of staged homes receive an offer within
the first 14 days and sell for up to 3% more money.
Professional Videography, Drone Footage & Photography: 95% of
buyers start their search online. Properties with professional content
are proven to get 90% more views, saved searches and contact to
the agents.
Property Site: After we have the rest done, our professional digital
agency partners will create a custom property site to best showcase
your property. This has helped our clients get 85% more views and
30% more potential buyers on their home.

DRU
STRATEGIC
PRICING
ADVANTAGE

Our Strategic Pricing model
guides you to position your
home in the market to attract
the highest possible offer
based on current conditions.
This has helped our sellers
net up to 7% more money
when selling their home.

ABOVE MARKET VALUE
Maximize your possible profits but you’ll
dramatically reduce the number of interested
buyers and increase the time it takes to sell.

FAIR MARKET VALUE
Increase your chances for a faster sale
without sacrificing your profWits.

BELOW MARKET VALUE
You’ll get a lot more interest but
you’ll be cutting your potential on
the profits from your property.

The top mistake sellers make is
setting their sell price too high &
lowering the price too late.
Buyer activity peaks in week 3, but
most overpriced homes don’t drop
price until week 5 or 6, missing peak
buyer activity. Proper pricing can
maximize exposure and will get you
the highest possible offers during the
peak activity period.