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Six B2B Lead Generation Tactics That
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Business to Business Marketing is currently one among biggest marketing strategies. B2BMarketing is the task of developing customer relationships for the advantage of both
Customer and Supplier with regard to their respective skills and technologies.
Roughly, B2B is the technique, used by the companies to sell their products and services to
other businesses. Two-Thirds of the Global Marketing involves B2B with the remaining onethird being the B2C approach. B2B marketing is mostly done by conducting Seminars and
Trade Shows. However, with the use of mutating technology, it is possible to market the
product online by getting it sponsored after paying a lump sum.
But, we still have a million dollar question. Which among the B2B tactics are better and which
generates most of the leads? Research and Surveys helped to tackle this problem. Here is
quick round-up of six B2B tactics that generate better results.

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1. Email Marketing or Campaign

On a scale of 1-10, how hard is it to send an email? Undoubtedly it is a solid 0 for everyone. I
mean, there is nothing complicated in writing an email and send the message through. That
pretty much says everything about Email Marketing. Also, we can count it explicitly in one of
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the strategies.
Email Marketing is easy, quick and efficient. What’s hard is to have a contact database. But
with the advancement of technologies, one can buy thousands if not millions of contact
databases online for a lump sum. Email Marketing is nothing but sending Electronic
Newsletters to the contacts, encouraging them to purchase the product. For the very first
campaign, it is necessary to create a crisp content that captures the main point of the service.
Relevant details should be provided along with Clear Call to Action.

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Once initial emails are sent, it is required to track the current status of the consumer, whether
or not they sent mail captured to his/her interest or not? It is important to not spam the
customer until you hear back from them. Once they have purchased a product you can send
updates and Information about newer products so as to generate new business from them.

2. Designing and Maintaining a Company
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Jan 19, 2018
Six B2B Lead Generation
Tactics That Get
Jan 19, 2018
Clever Sales Lead Generation
Jan 18, 2018

The first and basic step for starting an Online Marketing Campaign is to create a company
portal where the products and services should be shown with catchy titles. This increases the
chances of finding random people online to purchase the product. For converting the
consumer interest to purchase, the website should be designed ideally and user-friendly. The
website should have a proper software with ideal Contact forms. This contact form enables
Automatic lead generation.

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Automatic Lead Generation starts with the creation of a Contact form on the website in which
the consumer is required to input all the relevant information so that the seller could retrieve
the input to contact the buyer through mail id. Such forms are called Lead Generation forms.
Once the information is retrieved, the newsletter is sent to all the contact databases. The said
contact base is obtained from a Scraping tool. This scraping tool saves the forms submitted
and retrieves the mail id so as to contact the viewer in future.

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3. Social Media Advertising
Studies suggest that the Social Media Advertising has improved its statistics over the years
and thereby contributing better lead generation as of now. At first Social Media Advertising
was sharing a post and spamming the same on many public groups, However, the algorithm
for such advertising methodology has improved a lot since 2013. Currently, social media
advertising is carried out by linking the mail id and company website so as to get more viewers
online to purchase the product.

Upon linking the site, it is necessary to have a proper landing page. A Landing Page is a site
where a viewer lands upon clicking the displayed Advertisement. It is important to create an
ideal landing page which exposes the features of the product perfectly. The vast majority of
companies opt for a reputed site to create an ideal landing page.

4. Content Marketing
Content Marketing is nothing but writing and publishing blogs and other crisp write-ups
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showing the worth of the product to be sold. The written blogs should be of proper flair and
should be crisp.

Here is a quick example of how effective Content Marketing is, the public accounting firm
Crowe Howarth generated $250,000 by creating a total of 48 infographics, videos, and Q&A
blog posts targeting C-level prospects of large market cap financial institutions. The content
marketing includes writing microsites, blogging, research reports, and infographics.
Henceforth it is important for the company to deliver better content.

5. Telemarketing
Telemarketing provides a major share of the lead generation as it involves direct contact with
the customer. It can also be called as Inside Sales is a method of direct marketing in which a
company calls the customer and solicits potential customer to purchase the product.
Telemarketing is done either by Phone Calls or by hosting Web Conferences. Telemarketing
involves a number of calls through which the company generates consumer interest. The first
call made, will determine the customer’s need. Then all the calls preceding it will encourage
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them to purchase the product.

6. Search Marketing

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Search Marketing and Social Media Marketing are the Goldmines for effective Leads. It is the
most valuable longtime strategies for lead generation. Once the keywords related to a
company’s product reach #1 on Google Search Engine, it is guaranteed that the Lead growth
will be huge and unreal. Therefore an ideal SEO or SEM is necessary to conquer the Internet
Marketing with ease.

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