Functions of A PR and Advertising Agency .pdf
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Functions of A PR and Advertising Agency
Considering the numerous benefits of public relation, almost every big organization either has a PR
department or they outsource their public relations need to an agency. Public relation plays crucial
role in maintaining the organization’s image and maintaining relation between an organization and
its public. There are various functions that a public relation agency performs including,
Public Image Strategy: A PR agency works with top management in the organization and craft an
overview of how the company wants to be perceived, and how it’s going to project the company’s image.
This includes many things from creating the right message to deciding on the broad outlines of a campaign
in order to disseminate that message.
Outreach Events: The professional PR and Advertising agencies often organize events in order to
enhance the image of the organization. For example, a corporation sponsors a special event and a hospital
organizes a health outreach day.
These help in building the image of
Media Relations: Maintaining
media relations and talking to them
is the core function of PR
professionals. A PR professional
performs many functions varying
from arranging of interviews with
key individuals of the organization
to writing-up of press releases to
make the media aware of company
events or achievements.
Another emerging function of PR
Company, Delhi is to enhance the image of the company with the help of social media platforms.
Managing Twitter feeds, Facebook page and YouTube channels are some of the ways for an organization
to maintain relations with its public.
Handling Emergencies: A PR and Advertising agency is a partner of good and bad times; therefore,
crises management is also an important function of the agency. If any brand in Delhi is hit by a disastrous
event it is the duty of a PR agency in Delhi to decide how the organization will tackle the situation and
repair the image of the brand.
For more Information http://www.flagscommunications.com/