How to Stop Email Bounces by Verifying Emails Before Sending .pdf
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How to Stop Email Bounces by Verifying Emails
Creating an email marketing campaign isn’t just about sending emails and waiting for responses. It’s also about monitoring and
curating your email lists. Active, engaged customers are what your email marketing campaign needs not inactive and abandoned
email accounts. Here’s everything you need to know about verifying emails and reducing your bounce rates.
The Importance of Verifying Email Addresses
How many of the email addresses on your list are active email addresses? If you don’t know, then you don’t know how effective
your email marketing truly is or how many consumers you’re reaching out to. Customers today may have multiple email addresses,
and they may change email addresses when they get new jobs, graduate from college, or simply start getting too much spam.
62% of consumers have abandoned email addresses because they received too many emails. Imagine a situation in which you’re
sending bulk email from Salesforce and getting responses from only 4% of your customers. That might seem ineffective… until you
discover that 50% of those email addresses are no longer active. Suddenly, you’ve boosted your campaign Salesforce engagement
rate to an impressive 8%.
It’s not always possible to verify all of the email addresses on your list, but it’s a good idea to regularly clean your list for email
addresses that you know are inactive.
Methods for Verifying Email Addresses
Verify email addresses upon sign up. You can start your campaigns in Salesforce with a two-step opt-in, by requiring customers to
verify their email addresses when they begin. There are only two downsides: it requires additional work on behalf of the customer
and the customer could later abandon the email account.
Check for downloaded content. You can confirm that your email has been received by detecting whether it’s been opened. When
someone opens your email, they usually need to downloaded the content included in the email — and that means that a connection
to your server is established. Unfortunately, this doesn’t count emails that are received and not opened. This is the method used
most often when sending bulk email from Salesforce CRM.
Logging bounced emails. When email accounts are incorrect, the server will often “bounce” the email back to you. By logging
bounced emails, you can remove incorrect email addresses from your list. However, this will not help you identify emails that are
received to valid but no longer active email accounts. In email marketing for Salesforce, this is usually the simplest way to verify
Verifying Email Addresses With MassMailer.io Email Verifier
Understandably, it can be difficult to manage email lists that contain thousands upon thousands of emails. Bulk Salesforce CRM
email solution providers usually seek to automate the process of email validation. MassMailer.io’s verification system can reduce
bounce rates by up to 98%, by both identifying and removing invalid emails.
Email verification is only one of the benefits of using MassMailer.io for email marketing. If you’re interested in learning more
about email marketing for Salesforce CRM or the MassMailer.io system, you can try MassMailer.io today for free.