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Title: Useful Tips for Prospecting Advertising Sales Leads - Aeoleads

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Looking for Emails & Prospects ? Try AeroLeads

25
Jan 2018

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Useful Tips for Prospecting
Advertising Sales Leads

Prospecting Services

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Arpita ⋅ 0 Comments

Who is an advertising sales lead?
Advertising sales leads can be any individual or business house who is interested to promote
their products or services through your company and have shared their contact details with
you. A good lead management system will give you a huge boost in the number of leads that
you generate.

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Why do you need prospecting leads at all?
Leads are the tools through which you increase your client base by either creating a new one
or expanding the existing ones. Leads sometimes themselves act as sources of other leads. The
more the number of leads you generate the more clients you have and more is the monopoly
you enjoy in the market.

Media owners and their sales teams need to device a well researched and effective plan to
direct prospective leads towards them which in turn would help them to achieve their
revenue goals.
Here are some tips that would definitely prove useful in generating the much-coveted sales
leads for you.
1.

Knowing who your market is

Not everyone presents there would be the one you are looking for, so it is useless to
communicate with everyone. Instead of narrowing down your targets through an effective
audience survey would be a lot more useful.

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2.

Effective lead management

Leads must be approached, managed and be followed in order to avoid losing them to your
competitors. An effective lead management would see your business have a high lead to client
conversion rate. A lead database must be maintained, the database should have information
about the status of the leads, whether they have been contacted or not and their contacts.
3.

Regularly contacting your advertisers

In the quest for new leads your existing customers mustn’t be put to neglect and their needs
and demands should be taken care of and catered to.
With these practices you should be client ready.

How to source advertising sales leads?
let’s look some tips on how to source advertising sales leads. There are several free and paid
options which can be utilized to source or prospect for new business leads.
First, let’s have a look at the free options – These options should be put to use at a very high
amount as these demands little or no investments.
1.

Inbound leads

Make your contact details easily accessible on all media platforms. A quick and professional
responding system must be in place to reply to queries of prospective leads. Your website
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visitors must also be your target as most visit your company’s website as the need the services
you provide.

2.

Reviewing your competitive market

Surveying on the businesses that are active on your market and keeping a track of
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advertisements appearing in your competitive media sets.
2.

Keeping a close eye on business media

Staying updated about latest happenings in companies within your market by reading business
and trade media regularly. Staying updated with the latest happenings in the market allows
you to make timely approaches.
2.

Frequently communicating with your advertisers

Regular contact must be maintained with your advertisers to know about their business
strategies and to know whom they target to reach out to and their competitors.

2.

Having good conversations

A 10-minute phone call to reply to the query would be seen as a nice gesture towards them,
this will surely help in increasing your client base. More then emails and messages telephonic
conversations prove to be more effective.
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2.

Effective use of social media

Popularizing your services through social media can prove to be useful, thanks to the huge
mass of people using them. All social media platforms must be targeted to increase chances of
generating quality leads. Introducing yourself through articles that spread knowledge about
good advertising techniques. When prospects get to know you through knowledge enriching
contents their confidence in your services increases.
LinkedIn especially, can prove to be a good source of quality leads. It is a popular destination
for companies looking for services. Moreover, it provides a platform where you get to know
popular happenings in the market of your interest.

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7.

Using search engines

Manually searching for companies working in your primary and secondary markets help in
building up your client base. Usage of a wide variety of keywords also might lead you to
valuable leads.

8.

Creating online reviews

A great volume of online reviews act as proof that you are trusted by many and you have a
good customer base. It also indicates that you are more of an expert rather than a beginner in
your field.

The paid options are as followsW ith PDFmyURL anyone can convert entire websites to PDF!

1. Prospectors
It is a sales prospecting service concentrating on the media and advertising sectors. There are
research teams who identify upcoming company activities, thus, allowing to make timely and
proper approaches.

2. Standard Media Index
Companies like SMI gather information directly from the booking systems from their media
holding partners. Together, the data forms a precise overview of the ad spend across a variety
of platforms.

3. Nielsen Advertising Information Services
It measures print and online advertising. Also aims to provide advertisers with information
related to the medium. This is done through which companies are advertising through. The
total spend of the campaign, the number of ads and more crucial statistics.
Companies of such kind provide real-time information, so availing their services should be
beneficial for media companies.
Lastly,
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In addition to the above tips, one of the most important ones is to keep yourself updated with
new techniques. That is to keep yourself and your company in the race by improving quality of
your services.

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Posted in: Lead generation, Prospect ⋅ Tagged: advertising sales leads, How to get advertising sales
leads, How to prospect sales leads, prospecting advertising sales leads, prospecting sales leads

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