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4 Data Enrichment Tools for Lead
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Ankit Sharma ⋅ 0 Comments

Data enrichment is basically fixing up your forms and data. By lead enrichment, it means to fix
the problems like outdated data, missing fields, incorrect submissions. Using online sources
and offline data analytics practices, data enrichment tools can handle a lot. Lead generation is
perhaps the groundwork upon which you can build company profits. With the amount of
tools and services available today, it is not rocket science. To collect customer data you need
to have a proper method of doing so. More importantly, for customer data collection and
potential lead generation, there are a couple things one can follow:
Building and optimizing forms on the company website.
Make sure to connect the forms to the CRM database.
Proper and regular updating of prospect info and team updates.
Also, automation tools should correctly update the CRM data.
But, despite such practices, everything still doesn’t fall into place. As far as data correctness
goes, there are plenty of things that can be done to ensure quality. Lead generation efforts are
primarily dependent on the data quality. The data being new doesn’t necessarily imply that the
data will be correct. According to a Marketo study, just a 10% increase in lead quality leads to
an approximate 40% rise in revenue. Hence, here is where data enrichment comes into play.
Data enrichment tools can help a great deal with improving your data quality. This is how they
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impact the data quality:
They can go beyond just the job title to understand the actual responsibility and the work
potential leads have. Often job profiles with similar titles do not mean exactly the same
task.
By building complex account views, they can understand the decision making and
contacts structure.
Cleaning and updating data to take care of bad listings as well as updating based on job
changes.
Lead data and automated data decays and one needs to stay alert to avoid this. Here are a list
of tools that can help in data enrichment:
1. Leadspace:
The tool uses records from across the internet and integrates your data with the changes. It
also uses the power of predictive analytic in data science. This helps by highlighting those
customers which are most likely to convert on the basis of previous actions and what the
company requires from the customers. Platforms like blogs, social media and even the actions

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on competitor websites are taken into account. Filling in records like phone numbers, email
ID, addresses and so on is a capability in this tool. For segmentation of leads, the feature to

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company revenue and bench marking data exists as well. It also offers lead scoring and data
enriching features all in a single platform. Leadspace also connects to your marketing

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automation tool. The tool effectively eliminates the need to do manual data enrichment by

here with your ideas and content.

taking care of the tasks itself.

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2. LeadGenius:
This data enrichment tool works by filling in your data to make it more useful and cleaner.
Based on the account names, or companies being targeted, it finds out and fills in incomplete
data records. It can also connect to your outbound marketing platform. By contacting the
right leads and making real time changes, LeadGenius claims to make the outbound marketing
better and cheaper than the inbound marketing.

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3. Openprise:
Openprise fills in incomplete data using online records and by using customer data. By using
private and government sources, Openprise fills up your customer data and fill up the missing
values or incorrect entries. It can also help one find and generate new leads for specific
accounts. Use Openprise to even connect to your third party apps. To find the most relevant
and appropriate information available, you can even define rules to guide it. Getting data from
the apps in your account or computer, or establishing your own database can all be done here.
Define rules to get the data sorted and even generated and cleaned for future purposes. Such
features can help the various teams for better cooperation in regards to the data that is being
used. By aligning data across teams like sales, marketing, and so on this is a great lead
enrichment tool. Additionally, it can also help in channelizing the lead pipeline by targeting
the right people.

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4. InsideView:
InsideView is a power packed platform with several features apart from lead enrichment
tools. It can sort and refine data and meet the needs of the various teams across the company.
InsideView has these features ‘inside’ it:
1. Data Cleanse: It can help eliminate outdated and repetitive data in your forms and
records. After cleansing and updating your data it can even push the updated lists to your
database in marketing and sales. By searching and refining data, it even updates missing
fields for newer prospects and keeps the data updated.
2. Lead Enrichment: If you use shorter forms for lead enrichment, it will give better
conversion rates. The lead enrichment feature automatically sorts and fills in data that
you might not fill. As lead generation progresses, this feature also keeps on updating
leads and data. This is a useful feature to have to get instant data to act upon.
3. Customer Data Validation: This feature ensures accuracy of the data by leaving out
inaccurate from online profiles. By also reducing the redundancy in your forms, it
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improves data quality.

InsideView is a great all-in-one source for all lead enrichment activities. It acts as your single
source of all lead enrichment needs. Additionally, all the teams at the company can make use
of this amazing lead enrichment tool for increasing engagement. Utilizing it can therefore
decrease the steps required in generating leads for the buyer.
Final Words:
Data enrichment tools can definitely enhance your sales and business. It also helps in
increasing your lead quality and maintain your lead database. With increased lead quality
comes high revenues for the company. There are a lot of tools out there for lead generation as
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well as lead enrichment and we have mentioned the best four here.

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Posted in: AeroLeads, Lead Enrichment ⋅ Tagged: Data enrichment, Data Enrichment Tools, Lead
enrichment tips, Lead enrichment tools, Tools for data enrichment

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