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Title: How to Generate Leads via Webinars - AeroLeads

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How to Generate Leads via Webinars

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Ankit Sharma ⋅ 0 Comments

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Webinars are one of the powerful lead generation strategies. Using a webinar to increase your
sales leads can give you better results than many other practices. Additionally, webinars are
only possible today because of the leaps in networking tech that has made it possible. Now a
majority of marketers use webinars as their prime source of lead generation. It is easier,
convenient, and more efficient than all the other strategies in place. A webinar is basically a
web-seminar. It is not one of the one sides conversational or instructive videos. Everyone can
interact in a webinar easily. Both host and the audience can interact with each other.

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Tools/Platforms to host webinars
There are several tools and platforms you can use for lead generation via webinars:
Livestorm
Crowdcast
Easywebinar
GoToWebinar
WebinarJam
Webex
ReadyTalk

Ways to get leads using webinars:
There are several ways to kick off your lead generation efforts using webinars:
1.

Set-up Your Webinar:
Creating your webinar landing page: Well the first step here would be to create your

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webinar landing page on the company site. For your lead generation to be on-point it is
necessary to follow these steps:
Add the headline: The headline should be like the main attraction of the webinar landing

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page. Use it to attract the visitor attention.
Listing webinar benefits: This is the part where you show how the webinar can benefit
the customer. Use it to attract and convince the visitor to sign up and invest their time in

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it.
Distinguishing your CTA: Your CTA acts as an important part of your lead generation
efforts. Use your CTA as a different attraction contrasted to the theme of the page.

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Limiting the form fields: To get more people to sign up your form requirements should be
as few as possible. As discussed in our earlier blogs, lead enrichment and lead generation
go hand in hand. There have to be as few data requirements as possible.

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2.

Advertising your webinar:

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After setting up your webinar landing page successfully, next step is to spread word. Having
an email marketing list will surely help. Additionally, if the same effort is made on social
media marketing campaigns to spread word, you’re going to get much more signups. Using
Facebook Ads and Google Adwords can surely help in getting the word around for this.
Facebook Ads will be more effective in this approach. This is because it will show your ad to
people who may be interested in the webinar instead of AdWords. It will display your ad to
anyone searching for anything related to the webinar. Furthermore, you can also use people
already registered to bring in more leads. They can spread word in exchange for unlocking
bonus content.

3. Pre-Webinar Communication:
After a person successfully registers for your webinar your email marketing automation tool
should kick in. Use this campaign to keep registered people excited before the webinar and to
spread buzz. You can use your email marketing campaign to be similar of the following types:
Sending a thank you mail: Use this to basically remind the attendees of the benefits of the
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webinar. This is also a good opportunity to share any blog post or whitepaper to educate
more about the topic of the webinar.
Reminder email: Using this as a reminder a couple days before the webinar will surely
keep your audience roped in. In case of a wait list, ask the people to confirm their
presence to free up slots for more people in case.
Final reminder: Send this reminder a few hours or an hour before the webinar to give a
final reminder to the audience. Use this to include any troubleshooting assistance and
anything to avoid last minute technical or management hurdles.
It will also help in releasing a PR announcement a month before the webinar.

4.

Webinar execution:

During the webinar, use interactive elements and tools to get insights about the attendees.
This is another cue to get your lead generation number up if done properly. It would be a great
idea to include any surveys, exit-surveys and even follow-up emails just to keep the audience
engaged. It is best to have a plan of action ready for any scenarios to avoid losing out on the
valued audience and leads. Prepare a plan of action to keep your audience engaged and hand
out the proper information at appropriate points of the discussion.

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5. Post-Webinar Communication:
After successfully completing your webinar, next step is to follow-up. There’s two points here
to be aware of.
Sending out a thank-you email: After your prospects have successfully attended the
complete webinar, they definitely qualify as valued leads. Use the thank-you email as a
way of delivering content to further encourage them to engage with the outreach and
eventually convert.
Send a link to the webinar recording: A few days after the webinar, send out the link to a
recording of the webinar. This helps in letting them revisit the discussion for viewing or
any clarity. Use this also as an engagement tool to showcase upcoming webinars. This
way you can also use your audience as a way of sharing the link to your webinar and it’ll
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have a similar effect as the real-time webinar.

A strategy like the above mentioned can greatly help in your lead generation efforts through
webinars. A webinar is the ideal way to engage with customers and prospects alike. Properly
executed webinars can help you in building a nice relationship with the audience. Use
segmentation to target prospects and leads differently, as not everyone can participate or be
interested based on the demographics. Lead generation through webinars can help in
increasing the customer awareness. Additionally, it can build your brand image in the mind of
the customer as a good trust-able and active company

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Posted in: AeroLeads, Lead generation ⋅ Tagged: generate leads via webinars, how to generate
leads via webinars, lead generation through webinars, Using Webinars as a lead generation tool,
webinar tools, webinars

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