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The Anatomy of Automatic Lead
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Arpita ⋅ 0 Comments

Lead Generation is an integral process in developing and maintaining a good sales rate.
By Lead Generation, I meant the process of converting customer’s interest into a
necessity. Lead Generation can be defined as the consumer interest on the products or
services of a business. This consumer interest is later converted as a necessity to
purchase the product. For this it is important to adopt 4 L’s rule of Lead Generation
Strategy. The foretold 4 L’s are Lead Capture, Lead Magnet, Landing Page Conversion

Prospect Generation, Lead
Generation and Sales
Intelligence Software
 Find Relevant Prospects to sell
your Product and Services

and Lead Scoring. Lead Capture is a strategy that ideally captures the interest of the

 Find Contact details like Name,

consumer and then this interest is then made into a necessity by following the Lead

Phone Number, Email of those

Magnet and Landing Page Conversion methodology. Once a company is generating a fair

prospects or any Business

share of Leads, it is recorded and analyzed using the fourth and integral strategy termed

 Export Prospect Details to

Lead Scoring. Surveys have proved that the companies which adopted this strategical

Mailchimp, HubSpot and SalesForce

method improved their sales by a major difference thereby maintaining a consistent

or Download them in csv

record ever since.

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Important Factors of a Lead-Generating
Website

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It is not easy to generate sales all by alone. Many companies use Automatic Lead

Do you have interesting content related to

Generation methodologies for improving the Sales rate. These technologies don’t come

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cheap but, it guarantees a good sales record. So why is Automatic Lead Generation

blog to reach thousands of readers. Mail us at
here with your ideas and content.

Software necessary, when you have the 4 L principle to help you out? Well, imagine that
you are getting vast majority of views on the website and ultimately most of the viewer
are giving you a huge amount of leads but it is not possible to convert all the interested
customers into buyers easily. It takes a lot of hard work and dedication. Even if you work
hard till midnight, it all depends upon the mood and mindset of the customer.
Furthermore it is impossible to send newsletter and updates to thousands of viewers
manually. Henceforth the need for Automatic Lead Generation is essential for better
Business.
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More Post on Sales
The Anatomy of Automatic
Lead Generation
Feb 1, 2018
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that Get
Feb 1, 2018

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Jan 31, 2018
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You
Jan 31, 2018
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and
Jan 30, 2018
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Lead Generation Forms:
Automatic Lead Generation starts with the creation of a Contact form on the website in
which the consumer is required to input all the relevant information so that the seller
could retrieve the input to contact the buyer through mail id. Such forms are called Lead
Generation forms. At the end of the Lead Generation forms one could find a default
Subscription button which will automatically put the viewer in the mailing list where
he/she receives newsletter. This methodology reduces time and increases the
effectiveness as well. The said information is retrieved once the viewers request
something for instance, demo or e-book from the website. Moreover hosting giveaways
could get more subscriptions on return. As far as the lengths of such forms are
concerned, it depends upon the quantity of the required information. If the website
requires Email id alone, it is ideal to create a short form. But at the same time if the
company need Address, Name, Age and other relevant information, the forms are made
relatively bigger.

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Jan 29, 2018
4 Data Enrichment Tools for Lead
Jan 29, 2018

Form Scrapping Tool
Once a viewer has submitted the form, a Form Scraping Tool is used to automatically add
the information entered into the contact database. This is where newsletters and other
important updates regarding the products are sorted out. All the contacts in the
database will be sent a lead nurturing mail which eases the workload of the company. All
the processes are carried out instantaneously and no such delay or error is encountered
while using these tools. In addition to newsletters, the form scraping tool tracks the
leads and analyses the future behavior of the website as well.

Call To Action
It is important for a website to have a proper Call To Action commands. CTAs guide the
viewers to what is to be done next. This allows easier interface and effective
communication. Once a proper CTA is established the website gains improved lead
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generation as the viewer won’t be confused on what to do next. For instance “Learn
More”, “Free Trial” are all some among the CTAs. Other methodologies include designing
Pop up forms for quicker Information Retrieval.

Other Trust Building Factors:
All the said processes work only if the company generates enough trust and reliance. It is
important for the company to be trustworthy so that people could give out their personal
information on the Lead Generation Forms and Pop up Forms.
For gaining credibility a separate section for Customer Testimonials should be designed.
While reading the testimonials the viewer will trust the company and provide the
information without fearing the consequences.
In addition to the Customer Testimonials section, a trust seal should be allocated on the
website. Trust seals are symbols that re-assure the visitors that their Information is
protected and safe within the site. A trust seal is an effective way to increase the
trustworthiness of the company.

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Overall, Automatic Lead Generation is a cutting edge tool that contribute vast majority
of leads when adopted. Hence the demand for such technologies. There are a lot of
Automatic Lead Generation software that works efficiently to produce better sales. That
being it is worth paying a lump sum for creating an Automatic Lead Generation Software.

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Posted in: AeroLeads ⋅ Tagged: anatomy of lead generating website, automation of lead generation,
lead generation factors for a website, lead generation website factors

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