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What is App Store Optimization and How To Do ASO ?
App store optimization is the top-tier technique to make your mobile app stand
out of the millions of apps vying for the top notch in the app store. A study
says- majority of app installations are the outcome of app store hunting and
hints to go for mobile app optimization practices.
What is App Store Optimization?
App store optimization is the process of optimizing the mobile app to appear
higher in the search results of the app store. If your app appears higher in the
app store search results, then there are chances of increasing app installation
counts. Moreover, the prime concern is that you must be aware of your target
audience in order to optimize the app.
How to do ASO?
Here are the step by step procedures for performing app store optimization.
Implement these points to enhance the number of installs for your mobile app.
It is advisable to hire an app store optimization agency to assist you increasing
your app popularity for higher installation rate.
Step 1- Keyword Research
Perform keyword research by utilizing tools such as Sensor Tower and App
Annie which are specifically used to search the keywords for mobile apps
optimization practice. By optimizing the app with the highly searched
keywords, you may appear higher as the search result for the set of keywords
typed by users in the form of queries.
Step 2- Add engaging Title
The title is the core element in the app store optimization, which helps your
mobile app in getting searched and clicked more. A study suggests- an app
having an alluring title with a target keyword gets a higher position than the
title without a keyword. Optimize the title by utilizing the main keywords and
make title compelling to increase the click through rates of your app. The title
gets truncated after 11 and 14 characters- so keep it sweet, relevant and
Step 3- Describe Your App
Description of your app is a key factor as it helps users to take the decision
whether to install the app or not. Use target keywords in the description and
avoid stuffing. Try to write user-friendly descriptions which convince users to
install your mobile app.
Step 4- Add Proper Logo
An icon is a visual presentation of a mobile app. It is the first thing that gets
noticed by your audience. Create a high resolution and apt logo, which
represents your brand and its culture.
Step 5- Star Ratings & Reviews
Ratings and reviews help in showing your mobile app higher in the search
results in the app store. Hence, earn service and performance ratings and
reviews for your mobile app as much as you can as it develops the trust for app
usability. If you have good star ratings i.e. 4 or 5 then people will prefer to
install it. Similarly, if you have satisfying reviews then it helps visitors taking a
decision over app downloading and ultimately a higher conversion rate.
Step 6- Number of Installs
This is a crucial step in the app store optimization. Try to increase the number
of installs by promoting your app on social media channels by app
monetization techniques. If you have number of installs then it helps in
increasing the position in the app store search results and earning the trust of
people to download. An SEO Agencyn may help you to showcase your app on
the social platform with varied recent SEO services.
Step 7- Include Screenshots and Videos
Screenshots and videos suggest what your app is all about. This helps in
getting the targeted audience who use your mobile app frequently. Test the
different versions using A/B test and determine which images or video are
driving more number of installs.
Step 8- Choose the suitable app Category
The right selection of app category helps your users to determine what your
app is all about and allows you to appear in the relevant searches for users’
Step 9- Localize Your App
It is important to segment app in the app store optimization to target the right
language and communication according to the type of audience. Make it easy
to read and discover in different countries for customers.
Step 10- Update it Frequently
Mobile app users like to have an updated mobile app, hence update your app
regularly in order to provide useful information or features to your customers.
Update your mobile app by adding the description in the “What’s New’ section
and maintain the large volume of five-star ratings.
Step 11- Measure & Analyze
In the app store optimization, it is important to constantly measure and analyze
the results. This help in improving the optimization efforts and changing the
keywords, description and content accordingly.
Step 12 – Promote Your App
Promotion of mobile app is crucial, as it helps in increasing the number of app
installs. Here are a few app promotions tips
1. Submit app to all the mobile app storeshttps://developer.amazon.com/welcome.html
2. There are free sites such as MobileStartupz.com. It is a community for the
startup that ranks all the submitted apps as per the votes on a monthly basis. If
your app is effective enough, you will get a chance to show up higher in the
results which increases the number of installs.
3. Promote the app on all the social media channels including Facebook,
LinkedIn, Twitter, YouTube, etc.
4. For your app promotion, you can simply post a vlog on your website showing
all the app features, functionality and benefits. By placing a banner or mobile
app download app icon at the vlog or post you may increase the number of app
5. Utilize mobile app monetization tools such as Ad Mob, MoPub, Fyber and pay
only when your app gets installed.
Wrapping it up
By getting the details of app store optimization and ASO implementation
processes, you can increase the position of your app in the app store. This will
help you to increase the number of app installs. By continuous testing and
experiments, you can determine what is working for you and what isn’t.
Furthermore, app optimization is an ongoing process and you will get the
results only by implementing the successful strategies on time. Hope these
contexts may help you to perform your best at the ASO ground with maximum