customerexperience SAGE.pdf


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customer
experience
3. IMPROVE
STEPS TO IMPROVEMENT
3.1.
Context and
analysis

3.2.
strategy and
experience

3.3.
deployment and
mobilization

3.4.
evaluation of
results

• Customer needs
and expectations
• Mission and vision
• Resources and
constraints

• Positioning
• Identity
• Goals

• Policies and
procedures, tangible
elements, rules of
the game and
collaboration norms
• Training, coaching &
guidance

• Mesuring integration
of rules of the game,
customer satisfaction
& employee satisfaction

3.1. Context analysis aims to understand customer’s needs and expectations as
well as the resources and constraints of the actual business context. If you don’t
study your market and your clients, yourcompetitors will do it.
3.2. Strategy is the game plan you adopt in order to better serve your clientele.
A shared game plan is a powerful antidote against power jockeying!
3.3. Deployment and mobilization is translating your strategy into concrete
actions that affect customer satisfaction while also mobilizing the members of
the organization. Customer experience depends in large part on your employee
experience.
3.4. Evaluation by means of customer and employee surveys allows you to
check whether you’re on the right track, and if needed, see what actions the
organization must take to erase the gap between your objectives and your
actual results. Employee will do tasks that are mesured, rewarded and celebrated.

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