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Gemma Gibb

Higher Ground 2
pH Concept 36
Multi-local 55


Higher Ground

Higher Ground

Book copy and design

Finding Ground in High Places:
an exploration of the creative process



Higher Ground

Higher Ground


Overview 4
Research 6
The Creative Process
Secondary Research: 8
Case Studies 11
Exploration 14
Design Inspiration 17
Type Exploration 19
Book Design 23
Pt II: Earthquakes 29
Earthquakes Inspiration 31
Earthquakes Zine 33



Higher Ground explores individual
and collective ways in which Graphic
Designers overcome creative block,
bring up creative resonance and
harness creativity in supporting
successful idea generation.

Higher Ground


The text aims to provide an overview
of the domain of creativity and the
influence of the subconscious mind
in idea generation, particularly during
times of creative resistance.
It also reviews and discusses findings
that speak to creativity, driven not
only by the absence of conscious
thought, but creative thinking during an
incubation period where unconscious
processes dominate.


Higher Ground

Final Design

Higher Ground contains the substance
of ideas, supported by the creative
journeys that Graphic Designers
braved to find higher ground.



Higher Ground


‘Is it difficult or is the
creative process being?’
- Amos Kennedy

Extensive research includes
sourcing from published papers,
scientific reports & journals,
interviews and personal accounts.

Higher Ground



The Secret of the Highly
Creative Thinker, Nielsen,
Dorte, & Sarah Thurber. 2016


The Creative Process

What is the creative process?

Higher Ground

The Creative Process

The creative process is commonly
recognized in four stages: Preparation,
Incubation, Illumination and Verification.
Although the structure of these stages
is often consecutive, the order is not
significant and can vary in practice.

Not only as artistic expression but
creative problem solving, creativity
is a way of thinking that connects
ideas, recognizes opportunities
and follows hunches.

Creativity can be messy and random;
time and space allows for serendipitous
discovery and the possibility of finding an
unexpected or superior solution.

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