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Looking for Emails & Prospects ? Try AeroLeads

May 2017

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10 Ways to Reduce Bounce Rate
Navaneetha ⋅ 2 Comments

Prospecting Services

Search AeroLeads Blog

Do people who visit your page stick around on that page or bounce right off the page ?
Ever wondered why?

What is a Bounce Rate?

Prospect Generation, Lead
Generation and Sales
Intelligence Software

Bounce rate tells you what percentage of people left a certain page on your website

 Find Relevant Prospects to sell

without viewing any other pages. A high bounce rate is significant, since it indicates that

your Product and Services

your website visitors aren’t looking for more content on your site, or clicking on your

 Find Contact details like Name,

Calls-To-Action(CTA), or converting into contacts. Basically it would portray that the

Phone Number, Email of those

viewers don’t have a good first impression of the site.

prospects or any Business

It’s not to be confused with exit rates. An Exit Rate is specific to each page; it’s the
percentage of people who leave after viewing the page. Your exit rate lets you know the
last page that users view before they move on. Whereas Bounce Rate is the measure of

 Export Prospect Details to
Mailchimp, HubSpot and SalesForce
or Download them in csv
Register Now

site’s ‘stickiness’ or number of visitors who leave your website after visiting a single

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10 Ways to Reduce Bounce Rate
1. Speed Up your Page Load Time
People like fast sites. A slow loading time or buffering of a site can destroy your business
and discourage potential customers from buying from you or viewing your page. Google
has mentioned that ‘Site Speed’ is a ranking factor and a fast site is a good user
experience. The slower your landing pages load, the higher is the bounce rate of that
An example would be the shopping websites.
In a study, it was found that two thirds of UK

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consumers (67%) cite slow loading pages as
the main reason why they would abandon an

More Post on Sales

online purchase. A presentation
by AliExpress claimed they “reduced load
time for their pages by 36% and recorded a
10.5% increase in orders and a 27% increase
in conversion rates for new customers.” Instagram too increased impressions and user profile
scroll interactions by simply speeding up their site.
W ith PDFmyURL anyone can convert entire websites to PDF!

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Lead Generation
Feb 1, 2018
29 Sales Email Subject Lines
that Get
Feb 1, 2018

2. Content Matters
Make the content readable. Powerful content may evoke a “wow” reaction from your
readers, but it may not solve their problems. In contrast, the right content will not only
“wow” them, but it’ll also suggest tips and solve their problems.

10 Tips That Will Drastically
Jan 31, 2018
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View your site from the customer’s perspective and notice that ‘huge Contents’ or
masses of contents scare the readers away. Hence highlight the important keywords or

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sentences to attract the users to that particular content.
Bold keywords must be utilized but care
must be taken not to use them many

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Plans to Try
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times because that would just ruin it’s
Make sure your content is up to date
with absolutely no errors must be

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5 Data Enrichment Tools for

present on the page. If a customer
notices any error then he would directly
bounce off the page.
Bullet points and Sub headings must be
put to use wherever it’s necessary, in
order to make the content clear to the customer.
Make them participate by asking them certain questions as they read. This would make
them feel involved and not make them feel ‘bored’; hence reducing the chances of a high
bounce rate.

3. Improve Website’s Design
First Impression should always be the best.
Enhance the usability of the site by adding better color contrast for the backgrounds,
adding appropriate images with reference to your content, different fonts, font style and
font color for the headings and subheadings.
Navigate your pages properly in an orderly format such that you can make it easier for
W ith PDFmyURL anyone can convert entire websites to PDF!

Jan 29, 2018

the customers to use your site.
Use different Page Layouts for
better view of the website.

Thus by improving the website’s
design, you tend to make it easier
for the customer’s to use your site
and also attract more and more

4. Avoid Irrelevant Popups
The least that you want your viewers to feel is to be annoyed looking at pop up ads.
Sometimes the ads won’t even be related to the page’s content. Hence more ad popups,
higher is the bounce rate.
But popup ads do have their pros of getting you more customers in your email list. So
what can be done then if you need popup ads to take place as well as reduce bounce rate?
In such circumstances, add popups at the bottom of your page or vertically on the
left/right side of the page such that the Placements of the ads are not a barricade in
front of the viewers.

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5. Attractive Meta descriptions
A Meta Description is a tag in the HTML, that summarizes a page’s content. Search
engines show
the meta
description in
search results
mostly when the
searched-forphrase is contained
in the description. But avoid lengthy descriptions for better efficiency.
W ith PDFmyURL anyone can convert entire websites to PDF!

Thus, higher bounce happens when you’re getting the wrong website visitor from the start.

6. Set external links to open in new windows :If the customer is made to click the back key in order to reach the previous page from the
page that he was viewing, then it
becomes a tedious job for the
customer to shuffle among pages.
Also, sometimes you might loose some
important credentials if you had
closed the page by mistake.
Hence, in order to not loose any
viewers in the process, you can set
external links such that the page
opens in a new window.
If you use a WordPress theme, you can download and install the WP external links plugin. It’ll
automatically set all of your external links to open in a new tab or window.

7. Make your site mobile friendly
When prospects visit your site on their iPhone, iPad, tablets and other mobile devices,
will your page display perfectly?
This question should never be neglected.
As the days pass by, the technological prospects of every industry is improving. It’s time
to take your brand to mobile because your customers have their mobile devices with
them everywhere.
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Almost 95% of your customers use a mobile phone as it’s compact for few and easier to
operate for few. Hence,
optimize your website to
mobile phones and make sure
your website works
flawlessly on mobile devices

8. Interesting 404 Page
There will always be times where there might be broken links you haven’t had time to fix
yet, and that is where a
404 page comes in. A
404 page directly relates
to broken links.
Think of a 404 page as a
way to save that person
from immediately
bouncing from your site.
Google has some
documentation on how to
create useful 404 pages.
It can also be beneficial
to add a bit of humor to
your 404 page as the customer would be curious to know more about the company
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behind it.
Here is a great example of GitHub’s 404 page. Also, like they did, it is recommended you
add a search box on your 404 page so that someone can immediately search for what
they were trying to originally find.

9. Call-To-Action
When the customer is lost, the best tip is for the site to be a guide and help the customer
by solving his problem. You need to guide the customers towards their goal. The
customers shouldn’t have to feel too
confused or think too much when
arriving at your site. Make certain that
your Call-to-Action is prominently
placed on your landing page. If needed,
it could be placed on each page but
make sure to not barricade or close
upon the customer.
Consider these tips to help guide your users to your CTA:
Place a ‘search function’ in clear view for users with attractive images.
Match the keywords in pop up ads you run to your CTA, this way the customers naturally
spot what they expected to find.
Activate a better Call-To-Action which works efficiently.

10. Add Videos and Suggest Credibility
A video can be very appealing and grabs attention to the customers hence make sure to
add few videos related to the content on the page. You can use a full screen video as a

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background, or add it next to your call of action. You can
use animations, music, audio, narration, colors, and so
many different forms of persuasion tools.
Last but not the least, build credibility and trust on your
website. According to a GlobalSign survey, 84% of
shoppers abandon a purchase if data was sent over an
unsecured connection.
Proudly display the glowing reviews of your product or services from third party
websites like Product Hunt. Showcase your awards, endorsements, certifications, quality
scores, and industry affiliations. Make your website secure and display safety seals.
By knowing they are safe you can ensure a visitor won’t bounce from your website.

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