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Do Race and Education Affect
Our Generosity?
Jodie Krzyzanowski ■ Jorge Casanas Serrano ■ Afrodi) Giannakopoulou
Introduc)on
§ African-Americans and Hispanics have been
shown to make the smallest donations to
charities (Steinberg & Wilhelm, 2005).
§ While Whites have been shown to make the
highest donations most frequently (Steinberg &
Wilhelm, 2005).
Methods
Dataset
■ Data was extracted from Fong and Luttmer
(2009) who investigated effects of racial group
loyalty on generosity.
■
1,343 US respondents of different ethnicities.
(Wu, Huang & Kao, 2004).
§ Similarly, years of education and amount donated have been shown
to positively correlate with each other (Tiehen,2001).
§ Taking previous literature into account, it is hypothesised that:
① White, non-hispanic individuals will donate more compared to any
other race. Moreover, those with a degree will donate more
compared to other education levels.
Results- Race
Chart 1. Mean donation given by race.
§ A significant effect was found
between race and donation.
70
60
Donation ($)
§ Race and education have both been found to
influence the likelihood of donating to charity.
§ No effect of education on donating has
been found, but the amount donated has been
shown to be impacted by education level
50
40
§ Post hoc tests showed a
significant effect between
White, non-hispanic and
Black, non-hispanic only.
30
20
10
0
Participants asked to divide $100 between
themselves and Hurricane Katrina victims.
White, non- Black, nonhispanic
hispanic
■
3 variables of victims were manipulated:
1) Income
2) Worthiness
3) Race
■
Hispanic
Non-hispanic 2+ races,
non-hispanic
Race
Results- Education
Chart 2. Mean donation given by education.
§ A non-significant effect was
found between education and
donation.
70
Data Subset
■ 2 variables were extracted from the original
data set to use in the current research:
1) Race; 5 levels
2) Education: 4 levels
■ 518
participants data were analysed.
Design
■ A 2 way between subjects ANOVA conducted.
References
Donation ($)
60
50
40
30
§ No education differences found.
20
10
0
Less than high
school
High school
Some college
Education
Discussion
Bachelor's
degree or higher
§ No interaction was found
between race and education.
Findings of the study suggest:
① Generosity is affected by race but only when comparing between
White and Black non-hispanics.
② Education, at any level, does not affect the amount donated.
③ Future research should aim to investigate the effects of race and
education on the frequency of donations also.
④ Previous literature implies that duration of years in education
leads to an increase in donation frequency.
1) Steinberg, R., & Wilhelm, M. (2005). Religious and secular giving, by race and ethnicity. New Directions
for Philanthropic Fundraising, 2005(48), 57-66.
2) Wang, L., & Graddy, E. (2008). Social capital, volunteering, and charitable giving. Voluntas: International
Journal of Voluntary and Nonprofit Organizations, 19(1), 23.
3) Tiehen, L. (2001). Tax policy and charitable contributions of money. National Tax Journal, 707-723
4) Fong, C. M., & Luttmer, E. F. (2009). What determines giving to Hurricane Katrina victims? Experimental
evidence on racial group loyalty. American Economic Journal: Applied Economics, 1(2), 64-87.

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