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Looking for Emails & Prospects ? Try AeroLeads

15
Feb 2018

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How to Generate Leads from
Instagram

Prospecting Services

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Ankit Sharma ⋅ 0 Comments

Instagram has become one of our favorite social media platforms over the years. With
new features added frequently, and the user base of the platform, it is hard to ignore its
impact. With over 800 million monthly users on Instagram, it is as good a platform as any
if you’re targeting a media-centered user base. Instagram is the fastest growing social
media platform. Businesses, photographers, artists, celebrities are all having their online
presence noted on Instagram. Staying ignorant of all the facts and figures and not

Prospect Generation, Lead
Generation and Sales
Intelligence Software
 Find Relevant Prospects to sell
your Product and Services

managing this platform for your online presence is living in ignorance. This doesn’t serve

 Find Contact details like Name,

well to a business in today’s age where social media presence is more essential than any

Phone Number, Email of those

other forms of marketing. Instagram is also like Facebook, LinkedIn and other platforms

prospects or any Business

a great place for lead generation. Let’s have a look at the ways you can achieve this:

 Export Prospect Details to

1. Targeting:

Mailchimp, HubSpot and SalesForce
or Download them in csv
Register Now

First and foremost, it is important to define the lead numbers and kind of leads you want.
This is a crucial step in the process of any lead generation cycle, as it defines the output
and process of the remaining processes. Here are a few questions to ask yourself before
setting out to generate leads:
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How do they spend their free time?
What goals and values do they have?
What kind of media interests do they have?
Where do they prefer to go on a holiday?

Write for Us!
Such character defining questions help you define the image of the kind of leads you can

Do you have interesting content related to

target on Instagram. This targeting and defining process outlines the rest of your lead

Sales and Marketing? Write for AeroLeads

generation process on Instagram and other social platforms too. Having a clear target
about what to achieve makes it easier to complete these goals rather than having no
clue about it.

2. Optimization:
What next? After you have your ideal lead type clear with you start setting up your
Instagram profile accordingly. But, your leads must be able to tell a couple things on
visiting the profile:
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blog to reach thousands of readers. Mail us at
here with your ideas and content.

More Post on Sales
10 Best B2B Sales Tips to Close
More
Feb 15, 2018
How to Generate Leads from
Instagram
Feb 15, 2018

That it is your authentic profile
What they will be getting by visiting your profile.

The Instagram profile should be first of all be consistent with the profile photo and
handle, I.e., same as other social media profiles. Your leads aren’t going to be visiting
your social media profiles for your goodwill or personal information. People visit
company profiles on social media to know more about offers, information, products and
the latest updates. Instead of the bookish description about your portfolio or company
as: We are A and do so and so. Instead, use the description space to make a mark about
the company. Place a CTA and a description to drive more benefits rather than
description.

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To solve the problem of putting a suitable description with the aim of attracting more
leads in mind, think about what your visitors will want from the page. Since the first thing
a profile visitor will see is the description, design it a certain way. It should ideally clearly
describe what the visitor will get after clicking on the CTA you include below it. The CTA
should take them to a landing page to deliver as described in exchange of email
addresses or information.
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3. Promotion:
Now that you have your kind of leads defined and your profile ready and optimized, the
next step is to bring in traffic.

Content:
Based on your niche of product or services, make sure there is at least one post uploaded
every day on the Instagram. This is essential as the audience likes consistency and
wants regular updates on Instagram when they follow anyone. There are so many apps in
the form of image editors, video editors, third party special camera apps to help one
generate different kinds of engaging content. Since Instagram is all about the media, the
creative one takes away the prize. Be as creative as possible here and be sure to include
hashtags using apps for best used hashtags. This is to bring out your posts to the people
searching for them much like a search engine.

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Additionally, every post should have some kind of call to action or an action to bring in
more leads directly or indirectly. Engagement options like: ‘double tap to agree’, ‘tag
friends who want to see this’ and so on.

Engagement options:
Community engagement is really important for your page on Instagram. Many people
user a share for share strategy in which they take turns to re-post others’ posts to their
users for better outreach. Find influencers in your niche who may be interested to do this
or in some way help you reach out to a large follower base. The best and traditional way
to grow Instagram traffic is to comment, follow, like other posts and profiles. Find out
such options by either following similar hashtags that your ideal leads are following or
directly engaging with them for maximum output.

Contests:
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Use contests to giveaway prizes to establish a chain of people following your account for
a chance to win. This is more effective today as a lot of accounts end up getting a large
number of leads using this technique. Understand what your idea definition of leads
might want to win and giveaway such prizes to get large number of people to sign up.

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Now you’re getting engagement, profile visits, and even getting people on to your
landing page through the CTA on your profile, your profile on Instagram is nearly set up
to attract as many leads as possible. But there is always a chance for improvement. And
to improve, you need to analyze.

4. Tracking
If you’re unable to track and analyze your results and the effort and investment that
went into it, it is pretty careless. This way you might end up investing more than you give
away. Calculate your ROI based on certain factors:
Landing page click rate
Landing page conversion rate
Lifetime customer value
Customer acquisition cost

Use these factors to carefully analyze and improve your efforts. Are your efforts paying
off in the long run using Instagram as the lead generation source? These factors and
numbers should help you figure it out.
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Instagram is getting new features as fast as they come into the market. While these
techniques are great to attract leads to your profile and landing page, there can be new
techniques coming up fast. Be on the lookout for other users and company profiles and
the techniques they use. Organically growing your follower base using such techniques
can be a bit time consuming. But in the end it will be worth it.

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Posted in: AeroLeads, Social Media ⋅ Tagged: generate leads from instagram, how to generate leads
via instagram, Instagram marketing, use instagram for lead generation

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