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19
Feb 2018

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10 Effective Marketing Tips for Tech
Startups

Prospecting Services

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Ankit Sharma ⋅ 0 Comments

Marketing isn’t everybody’s cup of tea. But when it comes to tech companies, they also
have to sell something to market. Even though IT companies tend to have a lot more
technical people than marketing, each startup and company needs their own marketing
team. In the face of increased competition for attention on digital channels, tech startups
can struggle to reach the right decision makers on the right channels to increase their
sales funnel. Look at some effective strategies and tools that have the most potential to
engage decision makers:

Prospect Generation, Lead
Generation and Sales
Intelligence Software
 Find Relevant Prospects to sell
your Product and Services

 Find Contact details like Name,
Phone Number, Email of those

1. Social Media Presence:

prospects or any Business

Having an online presence on certain professional and social media networks is a must

Mailchimp, HubSpot and SalesForce

for a startup to be noticeable. Social networks like Twitter, LinkedIn, Quora have a large

or Download them in csv

 Export Prospect Details to

professional network built up which lets people get in touch with startups and other

Register Now

companies. LinkedIn and Quora especially have to have your social media presence
noted big time.

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here with your ideas and content.
Quora: Answering queries about your products and services on Quora can show that the
company is active and reliable. Moreover, answering questions about your company,
product or service help in building the company image. At a startup stage this is really
necessary as people need to know about the company before they spend anything.
LinkedIn: LinkedIn is a platform for professionals and joining in discussion about your
company can help in establishing a professional presence here. Use LinkedIn groups,
discussions to control and kick start discussions about your product or service. This can
also help in bringing your name to the attention of big corporations.
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More Post on Sales
10 Effective Marketing Tips for
Tech
Feb 19, 2018
How to Optimize Your
Marketing Strategy
Feb 17, 2018

Facebook: Facebook is the largest social media platform present today. With a size this
large, it also has innumerable options to help you generate leads and establish a strong
social presence. People often end up on Facebook profile pages for companies rather

Step by Step Guide to Create
Revenue
Feb 16, 2018

than any other social media. Therefore, it is a great idea to build your company’s
presence on Facebook primarily.
Twitter: Twitter is another social media platform where people post and check way too

10 Best B2B Sales Tips to Close
More
Feb 15, 2018

frequently. Because of this use, twitter is a good place to give short term updates
regarding company and any deals or events.

How to Generate Leads from
Instagram
Feb 15, 2018

2. Partnering with non-competing companies:
Collaborating with multiple non-competing companies can be a win-win situation for
everyone. This way companies can cross promote each other and build a healthy
relationship that benefits all companies and all customers. This is a great way to open
your doors to new kinds of prospects and that too a large number.

5 Digital Marketing
Approaches for
Feb 14, 2018
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Sales Leads
Feb 14, 2018
The Anatomy of Automatic
Lead Generation
Feb 1, 2018

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3. Educating your customers:
If your customers know more about a subject or a service, they are bound to at least
consider using or buying it. Use your whitepapers, e-books, video content and so on to
educate them about several uses of your products or any background knowledge. This
isn’t a place to start your sales pitch but to educate and shape the opinion of your
prospects. It’s not necessary that every prospect has to convert.

Use animated explainer videos to teach customers about your product or service. This
has to be done in plain understandable English and not the technical way. IT companies
can leverage this strategy to convey what their product is about and how it is useful.
Rather than a sales pitch, it acts more of an animated explainer and tutorial. Create
Youtube channel and share videos about your products that help your audience to
understand your products in a better and simplest way.

4. Using stories to connect with the audience:
Much like any other company, storytelling to connect with the audience is an essential
part of delivering content. Use your content section to also deliver customer success
stories in the form of case studies. This help by bringing in more people as they are more
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likely to trust such case studies in the form of stories .

Using stories in the form of testimonials or how a particular company used your product
can help build a brand image. This conveys the story as well as pushes the concept of
having the product or service in the audience’s mind.

5. Influencer Marketing:

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Reaching out to people having a large online presence can prove really beneficial for
your startup. Influencers can really help in spreading word about your company on any
platform desirable. Additionally, such influencers are open to the idea of spreading word
about any organizations in the interest of mutual benefit. Give away products to them to
display on their portfolio and this way they can spread word about your products and
you’ll get people looking to your pages for the same. Reach out to people in the same
niche as you and this way you get advertising as well as a collaboration partner for your
business. This really helps companies grow because of the large social media presence.

6. Building trust with your customers:
Customer trust is one of the most important things you have to achieve as a startup. Use
your content delivery to regularly notify of important updates, tutorials and. Email
marketing and social media marketing can help you connect with your audience
regularly, and even personally which is important for the customer to start trusting the
company.

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7. Start a blog:
Blogging generates traffic and bring the company name out into the public. As a startup
this is essential for you to follow as many people read blogs. Blogging can be about
anything the company is interested in, their products and services or anything that
brings out the company in the public eye. Use properly optimized content with a great
SEO score and using relevant keywords to rank better in search engine results. Search
engine marketing can help your company grow really well if you use proper content.

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8. Provide free Subscription:
Providing free subscription for your products will attract prospects to use it without
paying anything for a limited time. It’s is a good way to generate interest. Use a watered
down version of your software or give trial service or products to help people build
interest in your company. This is also a great way to collect lead information. Later you
can use this info to share useful information with your prospects. This way even though
there may be lower conversion rates initially, but over time you can use the lead
generation strategies to build up revenue properly.

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Credits : PCMag

9. Email Marketing:
Using the process of email marketing to deliver newsletters, whitepapers and e-books to
potential prospects and leads will help you in establishing a nice relationship with
prospects. Email marketing can be used to deliver offers, information, industry and
company updates to new prospects and already signed up leads too. Creating a
successful and effective email campaign requires having a strategy. Segmenting your
mailing list can help make your message more suited to individual audiences and
therefore more effective.

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