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Alcoholic Drinks Market .pdf

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Global Alcoholic Drinks Market (Size
of $1,199 Billion in 2014) to Witness
3% CAGR during 2015 – 2020


Alcoholic Drinks Market

The global alcoholic drinks market is expected to grow from $1,198.6 billion
in 2014, and reach $1,451.6 billion in 2020, growing with a CAGR of 3.2%
during 2015 – 2020. The global market of alcoholic drinks is mainly driven
by the upsurge in urbanization and disposable income. The increasing
middle class population is increasing the affordability level of alcoholic drink
consumers. The increasing frequency of celebrations and increasing
consumption of flavored alcoholic beverages is further promoting the
growth of the market. The growth in population of high net worth
individuals is leading to increasing sales of premium and super premium
alcoholic drink brands. The consumers of beer are shifting their interest
towards innovatively brewed beers, such as craft beer. The sales from offpremise distribution channel in the developed countries have been
observed to increase during the recent past, which is impacting the onpremise sales.

Alcoholic Drinks Market

Liquor is considered to be one of the most cherished drinks in the parties,
events, and celebrations. The increasing urbanization and up surging
disposable income are the key growth drivers of party culture in the
developed, as well as developing countries. With the increasing influence of
western countries, the alcoholic beverages are becoming integral part of
the parties and celebrations. According to World Health Organization
(WHO), over half of the population in China abstained from alcohol
consumption in 2010; however their percentage has been observed to
decline during the recent past. This is due to the increasing urbanization
and globalization, which is promoting alcohol consumption in parties and
celebrations in the country.

Alcoholic Drinks Market

The information and data in the publication “Global Alcoholic Drinks Market
Size, Share, Development, Growth and Demand Forecast to 2020”
represent the research and analysis of data from various primary and
secondary sources. A top-down approach has been used to calculate the
global alcoholic drinks market by country. P&S Market Research analysts
and consultants interact with leading companies of the concerned domain
to substantiate every value of data presented in this report. The company
bases its primary research on discussions with prominent professionals and
analysts in the industry, which is followed by informed and detailed, online
and offline research.
The global market of alcoholic drinks is highly consolidated, where the top
two players account for a share of over 60%. The key players in the global
alcoholic drinks market are Anheuser Busch-inBev, Miller Coors, Heineken
Holdings N.V., Carlsberg A/S, Diageo PLC, Grupo Modelo, SABMiller PLC,
Bacardi Limited PLC, Olvi PLC, Tsingtao Brewery Company Limited, Beijing
Yanjing Brewery Company Limited, and Kirin Holdings Company Limited.

Alcoholic Drinks Market

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