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Global Dry Shampoo Market to Witness
6.1% CAGR during 2017 – 2023

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Dry Shampoo Market

According to a new market research report “Global Dry Shampoo Market
Size, Share, Development, Growth and Demand Forecast to 2023 - Industry
Insights by Product Type (All Natural, Paraben Free, Gluten Free and Others),
by Form (Powder and Spray) and by Application (Volume Boost, Oil Remover
and Combination)” published by P&S Market Research, the global dry
shampoo market is projected to grow at a CAGR of 6.1% during 2017 2023.
Explore Report Description at: https://www.psmarketresearch.com/marketanalysis/dry-shampoo-market

Dry Shampoo Market

Global dry shampoo market expected to grow
moderately during 2017 -2023
The study uncovered that the global dry shampoo market is expected to
grow at a moderate pace, during the forecast period. Due to significant
growth in e-commerce, new hair care product advancements and effective
advertising, the global dry shampoo market is gaining traction.

Dry Shampoo Market

Insights on market segments
As per the findings of the research, paraben free dry shampoo accounted
for the largest revenue in 2016. Among the forms, spray dry shampoo
witnessed higher demand during 2013 - 2016, and it is also expected to
register higher growth during the forecast period. Spray dry shampoo has
been the larger contributor to the global dry shampoo market in 2016.
Spray dry shampoo has become popular as an alternative to regular
shampoo in recent years. The spray dry shampoo, apart from being handy
and easy to use, makes hair look greasy and stylish without washing.

Dry Shampoo Market

Dry shampoo market to witness fastest growth in
Asia-Pacific
Geographically, North America has been the largest market for dry shampoo.
However, the market is expected to witness fastest growth in Asia-Pacific, during the
forecast period, due to factors such as growth in cosmetics and haircare industry,
advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail
channels, and increasing adoption of new hair care products by a large consumer
base. Further, due to rapidly changing fashion trends, the region is likely to adopt
dry shampoo at a greater scale in near future.
The European dry shampoo market has been witnessing moderate growth for past
few years. Smoking ban in the U.K., and the trend of working from home has been
indirectly impacting the regular shampoo industry in the country. However, this has
led to a surge in the demand for dry shampoo in the country, as the shampoo
consumers are shifting toward more casual and natural style of hair cleansing.
According to an estimate, one out of every five women in the U.K. uses dry
shampoo.

Dry Shampoo Market

Paradigm shift in hair care is the key market driver
The global shampoo consumers, especially those in the developed
countries, have been giving up traditional methods of hair care, including
the usage of shampoo. Hair health has been emerging as one of the prime
concerns for the fashion-conscious consumers, as they have been using
several chemical products that cause damage to hair. Unlike regular
shampoos that strip away sebum (a hair secretion), dry shampoos soak it
up. Additionally, dry shampoo in its hair cleaning process retains oil that is
good for hair. These factors have been drawing attention not only of the
regular shampoo users, but also of hair stylists and hair care experts. This
paradigm shift is further spreading with increasing awareness about the
benefits of dry shampoo, which is consequently driving the global market.

Dry Shampoo Market

Shampooing hair was a routine work for consumers before the advent of
dry shampoo. Instead of washing the hair daily with normal shampoo,
consumers can use normal shampoo and dry shampoo, individually, on
alternate days of the week. This eliminates excessive use of water on hair as
well as endows the consumers, freedom from washing their hair daily.
According to Unilever, approximately 83% of women in the U.S. skip a hair
wash at least once a week. This suggests deviation of consumers from the
usage of normal shampoo toward its alternatives, including dry shampoo.
The global dry shampoo market for spray has been growing at a fast pace,
which has also been one of the drivers for the overall market. Factors such
as low cost of dry shampoo, increasing penetration, availability of multiple
variants, zero residue formation, and ease in usage have also been driving
the demand for spray dry shampoo.

Dry Shampoo Market

Moderate competition among key players in the
global market
The research states that the global dry shampoo market is moderately
competitive. The players in the market are developing a new marketing and
distribution approach to offer dry shampoo. With the declining growth rate
of the normal shampoo market, the shampoo manufacturers have started
to increase the brand communication of their dry version with consumers,
to retain them. The players in the dry shampoo market are offering
innovative products such as tinted dry shampoo and glitter dry shampoo.
Some of the key players in the global dry shampoo market are L’Oréal,
Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.

Most of the existing vendors in the global dry shampoo market are actively
participating in organic and inorganic strategies. Many of them are focusing
on operational transformation to enhance their capabilities for new dry
shampoo offerings.

Dry Shampoo Market

Download report sample at:

https://www.psmarketresearch.com/market-analysis/dryshampoo-and-conditioner-market/report-sample


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