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Uniting Kentuckians Everywhere

Kentucky Monthly celebrates the people, places, events and culture of our
Commonwealth. By highlighting the best our state has to offer, we unite
Kentuckians everywhere and create a sense of pride and community.

2 0 1 8

k e n t u c k y m o n t h l y.c o m

M E D I A

K I T

ABOUT US
KENTUCKY MONTHLY is The Commonwealth’s ONLY statewide
general interest paid subscription-based publication.
For nearly two decades, readers have embraced Kentucky Monthly’s commitment to celebrating
everything that makes the Bluegrass State a wonderful place to call home. In each issue of the
magazine and on our website, we share compelling—and sometimes quirky—stories, paired with
striking photography and elegant design. We cover a wide and always appealing variety of content.

NOVEMBER 2017

Amazing Miniatures
The Stewart Toy Soldier Gallery
Plus:
A Family of Marines
Notes From A Soldier
Jim Bowie, Part II
Hemp in Kentucky

Display until 12/12/2017

www.kentuckymonthly.com

Reach those with the strongest ties to the Commonwealth: Kentuckians!
3.9%

Reach “Marketing’s
Most Valuable
Generation”

OUR READERS ENJOY:

57.4%

Nearly 50% of our
readers are Boomers.

Nature, Travel, Culinary,
Investments, Theater, Sporting,
Gambling and Reading

38.7%
AGE
39 & under

40 - 69

70+

CULTURE, FOOD, LIVING, OUTDOORS,
PEOPLE, TRAVEL, VOICES + MORE!
V I S I T

K E N T U C K Y M O N T H LY. C O M

JULIE MOORE

JESSICA PATTON

TO

L E A R N

JOCELYN ROPER

M O R E

STEPHEN M. VEST

Senior Account Executive

Art Director

Circulation Specialist

Publisher & Editor

julie@kentuckymonthly.com

jessica@kentuckymonthly.com

circulation@kentuckymonthly.com

steve@kentuckymonthly.com

DIRECT: 270.485.4098

DIRECT: 502.227.0053

DIRECT: 502.227.0053

DIRECT: 502.227.0053

PRINT ADVERTISING
1/3
page
2-page spread

2/3
page

Full page

1/3

1/2
page

page
vertical

1/2 page

vertical

1/4
page

horizontal

Rate Base: 35,000

{Northern}
14,438 readers

Ad Sizes + Dimensions
2-page spread
Trim: 16.25” x 10.875”
Bleed: 16.5” x 11.125”
Non-bleed: 15.125” x 10”

3
2 4

{Louisville}
26,103 readers

Full page
Trim: 8.125” x 10.875”
Bleed: 8.25” x 11.125”
Non-bleed: 7” x 10”

1

2/3 page
Bleed: 5.25” x 11.125”
Non-bleed: 4.625” x 10”
1/2 page vertical
4.625” x 7.735”

1/9
page

square

{Western}
25,410 readers

{Bluegrass}
24,717 readers

5

{Out-of-State} –
9,587 readers

{Eastern}
15,246 readers

6x

Gross Rates

1x

1/2 page horizontal
Bleed: 8.25” x 5.5”
Non-bleed: 7” x 4.875”

Full page

3,400

3,200

3,000

2,800

2/3 page

2,400

2,200

2,100

2,000

1/3 page vertical
Bleed: 2.875” x 11.125”
Non-bleed: 2.25” x 10”

1/2 page vertical

2,100

1,900

1,800

1,700

1/2 page horizontal

1,900

1,600

1,500

1,400

1/3 page vertical

1,500

1,400

1,300

1,200

1/3 square

1,200

1,100

1,000

950

3x

6x

10x

1/3 page square
4.625” x 4.875”
1/4 page
3.4375” x 4.875”
1/9 page
2.25” x 3”

3x

10x

Premium Positions
Gross Rates

1x

2 page spread

6,000

5,800

5,400

5,100

2018 DEADLINES

Back Cover

5,000

4,000

3,800

3,600

Commitment / Materials

Inside Front Cover

4,000

3,800

3,600

3,400

February Issue (Dec 15 / Dec 20)

Inside Back Cover

3,500

3,400

3,200

3,000

March Issue (Jan 15/ Jan 20)

Extreme Far-Forward (pg. 1- 5)

3,500

3,400

3,200

3,000

April Issue (Feb 15 / Feb 20)
May Issue (Mar 195/ Mar 20)
June/July Issue (Apr 15 / Apr 20)

Marketplace + Calendar
Gross Rates

1x

3x

6x

10x

September Issue (Jul 15 / Jul 20)

1/4 page

660

625

580

550

October Issue (Aug 15 / Aug 20)

1/9 page

350

350

350

350

Calendar Listing

50

50

50

50

August Issue (Jun 15 / Jun 20)

November Issue (Sept 15 / Sept 20)
December/January Issue (Oct 15 / Oct 20)

* Marketplace advertisers will be grouped together on ad only pages. Calendar Listings include:
Event Name, Date, Location, Phone (for public contact) and Event Website.

PRINT GUIDELINES
Requirements for Print Advertising Material

Printing mechanics
Bindery method: Perfect bound
Book trim size: 8.125” x 10.875”
Bleed size: 8.25” x 11.125”
Live: 7” x 10”
Safety margins: Keep .25” safety
margin in from edge on all live
matter. Allow additional .125” gutter
safety per page on live matter that
crosses the gutter.

Inserts
Advertisers running preprinted
inserts will be supplied
specifications and approval
procedures. A full-size mock-up
must be submitted for review prior
to printing. Multipage preprints
with advertorial text must conform
to American Society of Magazine
Editors guidelines.
Late artwork
Kentucky Monthly is not responsible
for reproduction quality if material
is received after deadline. Materials
must be received by deadline and
are subject to charges for text
changes, electronic production and
output. Corrections will be charged
to the advertiser or its agency.
File Submission
E-mail: jessica@kentuckymonthly.com.

For files too large to email, we
recommend the use of Hightail or
Dropbox. For more information,
contact the art department.
Creative Services
Our creative team can provide their
design skills for all your creative
needs. We would be happy to
help you with your future creative
needs.

Jessica Patton, Art Director
jessica@kentuckymonthly.com
Direct: 502.227.0053

• Kentucky Monthly will not assume any responsibility for advertising
reproductions that do not conform to the mechanical specifications listed here.
All ads must be supplied digitally.
• All artwork must be submitted in a press-ready format. Adobe PDF or PDFx-1 is
preferred, but TIFF, JPG or EPS files at 300 dpi are also acceptable. Please embed
all fonts and images. Convert all artwork to CMYK.
• Publisher, PageMaker or Microsoft Word files are not acceptable. Kentucky
Monthly can re-create the ad at our production rate.
• If color accuracy is important, ads should include a matchprint or equivalent
digital color proof.
• Kentucky Monthly is printed in process color. We are not responsible for color
accuracy in files that must be converted to CMYK upon arrival.
• Trim size for Kentucky Monthly magazine is 8.125” x 10.875”. Bleed has been
accounted for in the “Bleed Ads” sizing. Live matter in bleeding ads must be
kept at least .25” (1/4 inch) within the area of the ad to avoid being lost in the
final trim. When possible, please design your ads so they can be positioned
on odd or even pages. While Kentucky Monthly does not recommend it, any type
crossing the gutter should be positioned 1/8” from the gutter on each page to
provide 1/4” total separation.
• Advertisers needing an ad created by Kentucky Monthly are required to submit
materials no later than the closing date. Kentucky Monthly assumes no liability for
errors that occur in ads after client approval.

Requirements for Digital Advertising Material
• All files must be converted to RGB and 72 dpi. Acceptable formats are animated
GIF, JPG, or PNG.
• Maximum file size: 50K; maximum number of loops: 3; maximum frames for
animated GIFs: 4.

Changes to Existing Ads

No changes can be made to supplied ads; the advertiser must re-supply the ad
material. Copy changes can be made to ads created by Kentucky Monthly at a cost of
$75 per hour billed in 30-minute increments.

Custom Ads (created by Kentucky Monthly)

Advertisers must supply: photographic prints, original logo art, final typed copy,
and any desired line art or illustrations.
Original logo art on photographic-quality paper is essential for good reproduction
in the magazine. Unless appropriate original material is supplied, Kentucky Monthly
cannot be held responsible for print reproduction.
Kentucky Monthly will not guarantee optimum reproduction, nor accept
responsibility for error, if any materials are submitted later than the scheduled
material closing date.

Creative Service Pricing
Print/Digital Creative

$75/hour (billed in 30-minute increments)

Studio Photography

$75/hour

Location Photography

$75/hour plus $150 location fee

Stock Photo Usage

$20 per image

WEB ADVERTISING
WEBSITE

K E N T U C K Y M O N T H LY. C O M

Kentucky Monthly’s website offers readers even more content and features to love, including: feature stories, online extras, recipes,
blogs, and a comprehensive statewide calendar of events.

1 month

3 months

6 months

12 months

Run of Site

$225

$610

$1,150

$2,160

Home Page

150

405

765

1,440

Run of Site

190

500

950

1,800

Home Page

110

300

575

1,080

Gross Rates

Banner 728 x 90 px

3,000 guaranteed
impressions per month

Banner

Mid-Page Unit{MPU}

For non-print advertisers, add 25% to all pricing.

MPU 300 x 250 px

20,000 pageviews per month • 80% new visitors each month • Content updated monthly

eNEWSLETTER
Kentucky Monthly eNewsletters reach an audience of more than 35,000 engaged readers per month. With an open rate that is 60%
higher than industry average and a click rate that is 219% higher than the industry average, our eNewsletter is sure to bring you success.

MPU 180 x 150 px

Gross Rates

1
month

3
months

6
months

12
months

ROS

$375

$1,100

$2,225

$4,400

Top

425

1,250

2,525

5,000

Mid-Page Unit {MPU}

* Per Epsilons Q4 2011 Industry Study of Consumer Publishing/General Media. Open rate:
Kentucky Monthly - 22.7% vs. consumer publishing average of 14.2%; click rate: Kentucky
Monthly - 16.9% vs. consumer publishing average of 5.3%.

DIGITAL FLIPBOOK
Print advertisers will have the option to add a hyperlink
to our digital flipbook for $50 per print ad (free to 10x
advertisers)! The digital flipbook of Kentucky Monthly will
be promoted in all print issues, in eNewletters and on all
social media outlets.


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