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Sports Drinks Market.pdf


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Sports Drinks Market

The distribution channels play an important role in the development of
sports drinks market. The penetration of large format retail including
supermarkets and hypermarkets, and online shopping for groceries has
been increasing, especially in the developing countries which are also
augmenting the growth of the consumer food and beverage industry. The
large format retail offer products at cheap prices, as compared to other
types of retail. On the other hand, the online channels provide convenience
to consumers. Shopping at modern retail is beneficial for both types of
consumers, who have less time for shopping and are price sensitive. The
increasing disposable income of consumers in the developing countries has
been encouraging them for bulk purchase of groceries, including sports
drinks at supermarkets and hypermarkets.