Compass Classroom Marketing & Sales Director .pdf

File information

Original filename: Compass Classroom Marketing & Sales Director.pdf

This PDF 1.5 document has been generated by / Skia/PDF m66, and has been sent on on 21/02/2018 at 19:01, from IP address 71.236.x.x. The current document download page has been viewed 258 times.
File size: 142 KB (2 pages).
Privacy: public file

Download original PDF file

Compass Classroom Marketing & Sales Director.pdf (PDF, 142 KB)

Share on social networks

Link to this file download page

Document preview


Marketing and Sales Director 
Job Description

Compass Classroom started creating educational videos for moms and students in the summer of
2010. Although our parent company, ​Compass Cinema​, had been creating videos for a while before
that first year, we had the idea of starting a company just to cater to homeschool families after watching
our own wives homeschool for a few years. Our ongoing goal is to produce video curriculum that’s fun
for kids, easy for moms, and smart for everyone.
We currently sell both physical (DVDs) and digital products (download, streaming, online subscription).
Products are sold primarily through our e-commerce website and other online distributors.
Compass Classroom is seeking to hire a Marketing and Sales Director.​ We are looking for
someone with a thorough understanding of the homeschool world. This of course includes market
understanding, but as our products are designed to help homeschool families, we need someone
familiar with the realities of day-to-day homeschooling as well. We also need someone with a keen eye
for good design, excellent writing skills, and an ability to work independently while overseeing a few
part-time personnel.
The Marketing and Sales Director will grow the sales and market reach of Compass Classroom
products by generating and implementing creative marketing strategies. This role will be
invested in growing the company, and will be compensated with competitive salary and
commission on sales growth.

Salary plus Commission (Based on experience)
Nashville, TN

Experience Desired: 

Marketing experience
Homeschooling experience
Experience with analytics-driven advertising
Experience with Facebook Ad Manager

Skills/Knowledge Required: 


Understanding of the homeschool marketing world
Understanding of Christian market
Strong organizational skills
Able to work independently and figure out what needs to be done
Able to apply marketing concepts to e-commerce environment
Able to give creation direction
Strong communication and writing skills
Good eye for aesthetics and design


Social media knowledge, specifically Facebook
Able to analyze marketing and e-commerce analytics and know how to apply the

The job involves managing/supervising the following areas:
Marketing Analysis and Planning
○ Provide ongoing analysis of website marketing data in terms of sales effectiveness
○ Develop and implement an annual marketing plan and approach for Compass Classroom
and its various products
Sales and Distribution
○ Increase sales for all Compass Classroom products, implementing new approaches and
○ Find and develop new customer bases
○ Secure new distributors of Compass Classroom products
Social Media & Blog
○ Oversee and populate all social media platforms (currently FB, Pinterest, Instagram), as well
as other applicable social media platforms
○ Use experience to optimize content strategy and schedule
○ Grow social media presence
○ Increase social media lead conversion
○ Oversee the blog both by writing original content as well as supervising posts by guest
○ Target blog content for SEO and social media appeal
Affiliates & Focus Group
○ Oversee and develop the Compass Classroom affiliate program
○ Regularly communicate with affiliates to foster relationships and ensure that they are
promoting our products
○ Plan affiliate ads/promotions and work with graphic designer to create, etc.
○ Communicate with the Focus Group as needed for product and marketing feedback
Reviews and Advertising
○ Oversee the blogger and magazine review process for all products
○ Use relationships and prior experience to increase reviewers
○ Manage Facebook ad campaigns
○ Identify advertising channels and opportunities
○ Grow email list and increase sales conversion
○ Plan and write marketing emails to customers
○ Oversee design of marketing emails, including auto-responders
○ Setup auto-responders for key products and purchases, and establish sales chains
○ Assist others in the company to help maintain e-commerce website, including updating
pages, writing copy, etc. as needed
○ Ensure website content is optimized for SEO and social media sharing
General Creativity
○ Think through annual campaigns and ideas for marketing Compass Classroom products

For additional information or to apply for the position, please email ​​ with your
resume and a cover letter explaining your interest in the position.


Document preview Compass Classroom Marketing & Sales Director.pdf - page 1/2

Document preview Compass Classroom Marketing & Sales Director.pdf - page 2/2

Related documents

compass classroom marketing sales director
buupass social media intern
rachel silva resume july 2016

Link to this page

Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)


Copy the following HTML code to share your document on a Website or Blog

QR Code

QR Code link to PDF file Compass Classroom Marketing & Sales Director.pdf