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Global Web Content Management
Market to Witness 14.2% CAGR
during 2016 – 2022


Web Content Management Market

According to a new market research report “Global Web Content
Management (WCM) Market Size, Share, Development, Growth and Demand
Forecast to 2022 - Industry Insights by Solution (Digital Marketing
Management, Mobile & Social Content Management, Web Experience
Management, DAM Integration, Web Creation and Editing Tools, Content
Analytics, and Others), by Service (Training, Support & Consulting Services,
and Implementation Services), by Deployment Type (Cloud and OnPremises), by User Type (Large Enterprises and SMEs), by Industry (Media &
Entertainment, Retail, Education, Healthcare, Hospitality, BFSI, Government,
and Others)”, published by P&S Market Research, the global web content
management market is projected to reach $9,362.3 million by 2022,
growing at a CAGR of 14.2% during 2016 - 2022.
Access Report Overview: https://www.psmarketresearch.com/marketanalysis/web-content-management-market

Web Content Management Market

Global web content management market worth
$3,719.9 million in 2015
As per the research, the global web content management market is likely to
grow from $3,719.9 million in 2015 to $9,362.3 million by 2022. The
business organizations are increasingly adopting web content management
(WCM) solutions, such as mobile and social content management,
experience management and content analytics, which helps business
enterprises to allow the multiple employees to collaborate and work on
similar issues. The collaboration within the business organization ensures
that the information stays up to date by recording details on the relevant
software. A website content management solution enables a business
enterprise to change the text and images on their website easily. It also
enables business enterprises to manage the content of their website. A
content management system (CMS) helps organizations to reduce cost and
store the information in database. Also, it ensures flexibility and smooth
functioning to business enterprises.

Web Content Management Market

Insights on market segments
As per the findings of the research, the media & entertainment industry has
been globally the largest consumer of web content management systems.
The digital marketing management has been the largest revenue generating
solution in the global web content management market. Based on service
type, training, support & consulting has contributed largest revenue to the
global market. Cloud based deployment were higher than on-premises
deployments of web content management.

Web Content Management Market

North America stands as the largest web content
management market
Geographically, North America has been the largest market for web content
management. It has been observed that the companies in North America
are increasingly adopting digital marketing management. The digital
marketing management solution is expected to drive the growth of WCM
market in the U.S. The online communication techniques include social
media marketing, search engine optimization, e-mail marketing, online
advertising and partnership agreements with other websites. The digital
marketing solutions support the business organizations with objectives of
acquiring new customers and developing customer relation. Mobile & social
content management solution follows the digital marketing management
solution. Both the solutions are expected to be the major factors impacting
the growth of the North American web content management market.

Web Content Management Market

Increasing demand for digital marketing solution in
business organizations bolsters market growth
The web content management market is in its developing stage, and is expected to
grow rapidly during the forecast period, due to innovation and enhancement in
technology. Huge adoption of innovative technologies by business enterprises, such
as marketing analytics, automation, content creation, A/B testing and
personalization, has enhanced the need for web content management system
among various small and medium businesses (SMBs), and business organizations.
The demand for analytics systems, like Mixpanel, Amplitude or Heap Analytics,
enables various business organizations to easily measure product engagement by
customers. With the help of analytics systems, business enterprises get visibility into
customer engagement by the way of product usage. Companies can create
dashboards and run reports on all kinds of metrics such as what cohorts are
expected to churn, and when, how and for how long a new customer can be
retained. These metrics provide a valuable insight into where the product is
succeeding and where it might lag behind. The data provides detailed insights to
the companies about where they need to experiment and run a customer
development process, so the users can get the most value out of the product.

Web Content Management Market

Moreover, it has been observed that the substantial increase in the demand
for digital marketing solutions has influenced the vendors to provide various
web content management solutions, such as web analytics and social media
integration. Business organizations are taking into consideration customer
experience management to integrate their multi-faceted websites and
demand web content management solutions to supplement their multichannel marketing and digital marketing.

Web Content Management Market

Top three players account for major market share
The research states that the global web content management market had a
concentrated structure in 2015, where the top three competitors
accounted for a major share of the market. Some of the key players in the
global market include Oracle Corporation, Open Text Corporation, Adobe
Systems Inc., IBM Corporation, SDL Plc, Microsoft Corporation, Sitecore
Corporation, Aquia Inc., Episerver Inc., and EMC Corporation.
Product launches, and mergers & acquisitions have been the major recent
developments of companies operating in the web content management
market. Dell EMC, SDL plc, Open Text Corporation, Episerver and Acquia are
some of the companies that recently introduced new web content
management solutions. Genus Technologies and IBM were some of the
major players to announce partnerships in this market.

Web Content Management Market

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