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The Effective Utilization of Amazon .pdf


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The Effective Utilization of Amazon Storefront in Seller Central

E-commerce giant Amazon has recently initiated many changes on the Seller Central platform.
Now, Amazon sellers can easily build a storefront for their brands on Amazon.
According to the Statista study, Amazon recorded around 136 billion US dollars in 2016 alone.
The same high-sale trend is likely to continue this year as well.
The Seller Central storefront is available to Amazon sellers who did registration with the new
Amazon Brand Registry. At present, this e-commerce portal also allows these registered brands
to create a fully customer-friendly storefront having aspects like videos, lifestyle pictures, and
featured products also alongside necessary contents relating to the brand.
With easy-to-use options and customer-gracious interaction, now Amazon SEO is quite easier
and quicker too. The storefront gives every retailer a unique Amazon web page directing users
to the seller’s specific store.
No doubt, it is an extremely useful feature to leverage the off-site platform advertising on social
media and particularly on Facebook. Such ads on Facebook garner maximum viewership from
the FB users.
Benefits of Amazon Storefront
Simple to Use: Now, customers can easily visit the storefront page by simply clicking the seller’s
profile on Amazon site.

Stylish and Attractive: The storefront is also appealing enough to grab more traffic and leads.
The latest customer survey by Walker claimed that 81% of customers are always ready to pay
high prices for better quality products.
More traffic would ensure a certain section of customers who would be looking forward to
buying a quality product from the Amazon site.
Contextual Interaction: Every firm wants its promotion. The Amazon storefront allows it on
Amazon Seller Central platform. Now, sellers can easily use a combination of Youtube videos
and text contents to promote their brands and their visibility.
How to Use Amazon Storefront in Seller Central
People have several doubts about the storefront. According to eStore Factory, the best Amazon
consultant in India, it is somewhat easy to use it. However, users and Amazon sellers need more
time to get familiar. In reality, it is quite simple to use and sellers can easily add contents to the
site itself on customized mobile and desktop layouts.
The latest customer survey statistics say that 77% of the customers always prefer to buy
“new, improved and unique” products. By allowing the creation of multiple pages within seller
central storefront, users can easily navigate from one section to another.
This feature makes it simpler for the users to surf the catalogs and choose the product that is
new and comes at an attractive price. An Amazon agent can add as many as eight tiles under
this scheme.
Optimizing Amazon Storefront in Seller central
Add More Content: In order to extract the maximum advantage of this feature, an Amazon
seller has to place attractive and useful contents just near his products to make the web page
more alluring and appealing.
Brand Revelation: Amazon agents have to disclose the “why” aspect to garner more attention
of the customers. Entrepreneurs should explain in brief about their products along with their
USPs.
Social Media Presence: The entrepreneur on his part should also create enough visibility on
social media. He should communicate about the latest offers and discounts with the customers
directly on social media. The 2017 customer survey has stated that 89% of the customers are
likely to engage with brands that have social media presence.
These features automatically allow a seller to highlight his most popular products on the screen
window. The seller can add applicable pictures to enhance the user’s engagement with the site.


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