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ONLINE REPUTATION ANALYSIS .pdf


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ONLINE REPUTATION ANALYSIS & MONITORING TOOLS

It has become utmost important for marketers to check their online social mentions and analyze it. Online
reputation analysis entails monitoring and comparing the customers’ sentiments regarding the brand via
search results.
As per a study, about 91 percent of site visitors read online reviews, of which 68 percent of customers will
consume the service or product. So, brands shouldn’t hold back from displaying their positive reputation and
overtake its competitors with it.
What Is Reputation Analysis?
Reputation analysis is the process of rigorously studying what people search online and track mentions of
your brand in it. It also helps in building strategies for improving your reputation.
How Should An Effective Reputation Analysis Be Like?
An effective reputation analysis uses unique solutions to enhance brand reputation. From performing analysis
on user sentiments, identifying links to your website, listing your web rank, to rating your score over your
competitors, reputation analysis does it all.
Online Reputation Monitoring Tools

It takes years of hard work and commitment to build a good online reputation, but only a few seconds for
negative feedback to diminish it. So, it is necessary for brands to monitor their online reputation.
The following are a few tools that can make your task of monitoring online reputation easy and effective.
Keep A Watch On Industry Websites
If This Then That, is an online application that works on the principle, “if this happens, then do that” and
automates your online tasks using a set of rules (known as recipes).
Here, you will create recipes using a trigger (if this part) and action (then do that) channel.
Using this, you can effectively monitor your online mentions by setting up a recipe to scan the RSS feeds of
prominent industry websites and capture the result through email alerts.
Me on the Web monitors your employees’ mentions on the internet. It will notify you on finding any p ersonal
mentions.
There are separate online reputation-monitoring tools for specific requirements, using which you can instantly
filter your social searches, and find influencers’ opinion and user sentiments.


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