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3 Myths That Surround Content Marketing .pdf


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3 Myths That Surround Content Marketing
There is no “universal” marketing strategy that fits all companies. Businesses need multiple
strategies for different marketing projects. They also need to adopt different styles of marketing
strategies, such as content marketing, social media marketing, and search engine marketing.
For the scope of this article, we will only discuss about content marketing. Businesses
worldwide, such as IBM, are reveling in the success of their content and have made billions of
dollars in revenue.
However, many businesses and marketers aren’t focusing on developing content and are still
clinging on to certain myths pervading content marketing.
Only Text Content Works Well
Contrary to the popular belief, textual content, although considered traditional and professional,
may not appeal to everyone. There is a saying that ‘a picture sails through a sea of words.’
Visuals, infographics, videos, and other visual forms of content are ruling the social networking
channels. Considering the fact that humans are more attracted to pictures, you can draw more
traffic through video or audio-visual content than through plain text.
Only Content Can Drive Sales
Relying too much on content for sales won’t help businesses. Expecting one method to work for
a highly interconnected process is bad for business. A well-crafted strategy with poor content
may not win the hearts of the audience but, at the same time, creating engaging content without
marketing it effectively may not help the marketing campaign succeed.
Content Marketing Is Expensive
This myth arises because content isn’t the only factor at the core of marketing. There are indeed
several others that need to be done right for a successful marketing campaign. However, this
doesn’t mean that investing in content would be a costly affair. What companies need to look
into is if their content marketing strategy is cost-effective; that is, if the profit from the content
justifies the investment.
One form of content can be used in different contexts and in different media. All that businesses
have to do is optimize the way they distribute the content over social networking channels and
search engines.
Businesses and marketers need to understand content marketing better and leave these myths
behind.


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