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reputation search pdf .pdf

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Using Online Reputation Management (ORM) tool is an efficient way to find
out who is talking about you on websites including social media. But there
are always those elusive corners in cyberspace that ORMs can’t reach or
skip over due to limitations. Some users may lodge spam complaints even
against legitimate websites. There also might be some unscrupulous
websites using your brand name to do business, or even illegal activities.
There is a way to find out if your reputation is at stake in such murky
corners without your knowledge. You can begin by searching blacklists or

Blacklists are basic access control mechanisms that contain lists of IPs,
domains, e-mail addresses, users, passwords, URLs, etc. which can pose
a threat to consumer inboxes. Usually, your email service provider would
automatically alert you if you’re added to a blocklist, but it’s always better to
verify it for yourself.
How Blacklists Work?
Blacklists work largely on automated mechanisms, and so they lack the
human element that can distinguish between spam and legitimacy with
more efficiency. We will help you figure out ways to protect your reputation.
Blacklists have different ways of determining the legitimacy of a website.
But the common denominator is mostly some combination of spam traps
and recipient feedback. Many blacklist operators manage large networks of
spam traps – e-mail addresses that are valid but have never signed up to
receive mail; or addresses that have been inactive for an extended period
of time. Blocklists will monitor these addresses and blacklist any IPs or
domains that send excessive amounts of mail to them.
Blacklists also take user feedback to determine the legitimacy of websites.
A blacklist operator can trigger a listing if they receive an excessive amount
of direct abuse complaints about mail coming from your IP or your domain.
How to Know if You Have Been Blocked?
You can visit these popular blacklist sites to check if you’re IPs or domains
are blocked:

Barracuda Reputation Block List or BRBL: A free DNS blacklist

(DNSBL) of IP addresses that are known to send spam.

Invaluement: An anti-spam DNSBL blocks unidentifiable websites

that send unsolicited bulk email and escape traditional detection methods.

MXToolBox: This tool shows you whether or not your domain or IP

address is blacklisted, and can perform checks on your DNS configuration.

Spam Cop Blocking List (SCBL): This tool elicits user reports to

determine the legitimacy of IP addresses.

The Spamhaus Project: This tool maintains a number of DNSBLs

as part of its effort to identify and track spam sources, and provide antispam protection. If you are on their list, you can visit their block list removal
center to get help.

SURBL: SURBLs are lists of websites that have appeared in

unsolicited messages.

Here Is What You Can Do To Avoid Getting Blacklisted:
Make sure you are sending mail that people want. Remove non-engaged
users from your mailing lists; don’t purchase, rent, or share address lists;
and use a standard strategy for collecting addresses.
To stay on top of your reputation, you must regularly monitor your presence
on these, and other, blacklists and analyzing your engagement metrics can
help you reach the right inbox.

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