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Maxwell Cohen Resume 2018 .pdf


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Maxwell ..
*
n
Cohe
en.org
www.maxwellcoh

@mahaco
maxwellcohen@wustl.edu
973-907-3126
Washington University in St. Louis

BSBA in Marketing // Minor in Art
St. Louis, Missouri // September 2014 - May 2018

University of Amsterdam

Coursework in Marketing and Dutch Culture
Amsterdam, Netherlands // January 2017 - June 2017

Interdisciplinary Center Herzliya

Israel Summer Business Academy, Entrepreneurship
Tel Aviv, Israel // June 2015 - August 2015

Things I’m good at
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote
Black & White Photography, Branding & Identity, Experiential

Things I’m interested in
Live Music, Tattoos, Plants, Backpacking, Drag Performing
IPAs, Embroidering, Social Justice, and Brunch

Phear Creative // Art Direction Intern

New York, New York // June 2017 - August 2017
Developed and pitched a comprehensive brand identity exploration to the band members and key investors of the Grateful
Dead Trading Co., a new recreational cannabis brand
Crafted a new brand identity for Phear Creative to be launched
in the summer of 2018, selected by the CEO and CCO against
pitches by the Senior Art Director and design interns
Increased brand awareness for a variety of clients1 by designing
and strategizing on cross-functional team efforts, compiling creative strategy decks, and assisting on productions
Kings of Leon, Grateful Dead Trading Co., Jameson Irish Whiskey,
Barking Irons Spirits, Altos Tequila, Vermont Smoke & Cure
1

Social Programming Board // Promotions Director
St. Louis, Missouri // October 2014 - October 2016

Increased awareness for the university’s largest events by
strategizing, designing, and activating all branding, advertising,
and promotional content including: WILD Music Festival (5,000
attendees), Spring & Fall Concerts (1,000 attendees), Spring & Fall
Comedy Show (800 attendees) and weekly Happy Hours (200
attendees)
Led a cross platform marketing campaign to increase cumulative social media following by 150%
Collaborated as a member of the executive board on strategy
and budgeting of the $700k annual planning budget

Mediavest Spark // Paid Social Intern

New York, New York // June 2016 - August 2016
Optimized paid social advertising for Sprint, focused on lifting
CTR, CPI, and conversion rates through innovative video card
ads (Twitter) and canvas ads (Facebook)
Analyzed data and trends from performance metrics2 to provide
recommendations on best practices and strategies
Facebook Business Manager, Twitter Ads, Datorama, 4C

2

Fresh Prints // Designer
Things I dream about
Lucidity, Flying, Performing at Madison Square Garden,
Living on a farm, a boat, in the rainforest, and in space

New York, New York // January 2015 - October 2016
Designed 100+ custom apparel orders, focusing on producing
unique artwork in an expedited time frame through active communication with clients and management

*art director, designer, dancer, burrito enthusiast


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