4 steps Facebook Ads (PDF)




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Title: 4 steps
Author: kayezee333

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THE SMALL
BUSINESS
GUIDE
To Growing your
Business
with Facebook
Ads in 4 Simple
Steps

CREATED BY

RAGENCY3

IN ASSOCIATION WITH

SOCIAL VIDEO MARKETING

Mastering Facebook
for your small business can be so
frustrating. You post multiple times a
day, boost posts, engage in groups
but you still don't get the
engagement you want or attract the
right customers to your business. 
What if we were to tell you, there is a
much easier, efficient way that not
only frees up your time on social
media but consistently delivers you
quality paying customers?

READY TO LEARN THE SECRETS
FACEBOOK AD AGENCYS USE?
Follow these 4 simple steps........

JAW
DROPPING
OFFER
A JDO is a specifically targetted sales offer that
compels target audience to take immediate
action.
Uses a product or service of perceived high
value that can be offered for free or at little
cost.
Designed to get customers in the door.
Customer Lifetime Value (CLV) vs Minimum
Viable Product (MVP) = JDO

FB AD
TARGETING
Get specific with your
target audience and
develop your
Perfect Client Avatar

Location Town based + 10m radius for restaurant, gym 
25m radius for dentist, chiropractor etc
Age - keep range within 20 years, so audience
will have more in common
Gender - choose one not both
Detailed targeting for Perfect Client Avatar
(PCA), attributes, interests etc
Budget - £5 per day, if performing well after 72
hours increase budget 20-30% every few days

FACEBOOK
AD
There are 7 components to make a successful FB ad:
1) Ads attract higher engagement if they are run
through a 'Persona' business page. They appear more
friendly. Consider building your personal brand as well
as your business.
2) Main Ad copy - Less is more
3) Targeted Ad image /  video - needs to be eyecatching, colourful and relevant to your PCA.
Videos convert higher than images.
4) Jaw dropping headline - specific, short, to the point
5) Ad  description - sum up main offer, add scarcity
6) Custom URL - don't use lead page URLS, FB charges
more for ads that don't use custom URL's.
7) Call to action button - 'Book Now' 'Download Now'
etc.

LEAD PAGE
Otherwise known as an Opt-in Page or
Capture Page
Single page - background image matches FB
ad or embedded video
Your logo
Jaw Dropping headline - same as FB ad
Call to action button with scarcity in fine print
below
Copyright & Privacy linking to your website

THANK YOU
PAGE
Congratulations headline
Your logo
Instructions to check email
Instructions on claiming the offer
Optional - add a bonus freebie or special offer
if they contact immediately with scarcity
added

FOLLOW UP
PROCESS
Send two emails:
1. Reinstates same information as the Thank
You page - sent immediately
2. States benefit of claiming offer and a
reminder of its expiry. - sent 2 days after sign
up 
Email address is added to subscriber list and
sent regular e-marketing campaigns, offers
and updates. 

DONE
Following these four steps will build
your email list, generate new and
quality leads for your business and
increase your sales £££

WANT TO TAKE YOUR BUSINESS
TO THE NEXT LEVEL? 
Get in touch to book a free
consultation:
Kaye@ragency3.com
hello@socialvideos.co.uk
Online digital course coming soon






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