Social Media Basics Worksheet .pdf
Original filename: Social Media Basics Worksheet.pdf
Title: Who is your audience?What are their interests? What are their likes/dislikes?What activities/hobbies do they like?What are the 3 things they need help with the most?What is your message?How do you plan to make content (select one or more)1.Original Posts
Author: Lisa McWaters
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Social Media B
STEP 1: GET TO KNOW YOUR AUDIENCE
WHO IS YOUR AUDIENCE? AGE? MEN OR WOMEN OR BOTH?
WHAT ARE THEIR INTERESTS? LIKES/DISLIKES?
WHAT ACTIVITIES/HOBBIES DO THEY LIKE?
WHAT ARE THE 3 THINGS THEY NEED HELP WITH THE MOST?
STEP 2: PERSONAL BRANDING
WHAT IS YOUR MESSAGE? WHAT KIND OF CONTENT CAN YOU POST
THAT RELATES TO THIS MESSAGE?
THEME? COLORS (2-3) YOU WANT TO USE THROUGHOUT CONTENT?
HOW DO YOU PLAN TO MAKE CONTENT? (CIRCLE ONE OR MORE)
STEP 3: SOCIAL MEDIA PLATFORMS
WHAT SOCIAL MEDIA PLATFORM DO YOU WANT TO START WITH?
IF YOU ARE ALREADY POSTING CONSISTENTLY ON A SOCIAL
MEDIA PLATFORM, WHICH PLATFORM DO YOU WANT TO EXPAND
HOW MANY POSTS CAN YOU COMMIT TO DOING (2-3+ TIMES X
DAY, 1 X DAY, 3 TIMES X WEEK)
PRO TIP: WRITE OUT THE SCHEDULE YOU WOULD LIKE TO FOLLOW AND
TRY PLAN YOUR POSTS A AT LEAST A WEEK IN ADVANCE.