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Social Media Marketing Strategies 2018 .pdf

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Ten Social-Media Marketing Strategies for Companies
Meta Description: Social media marketing is slowly becoming a
hit formula to reach out to the target audience. It helps to create
a brand value and tap the right customer at the most opportune
time. It adds a personalized touch to the advertisement,
consequently enabling brand retention among prospective
A good social media marketing strategy is the easiest way to
establish and grow your brand. No matter what you are selling, if
you are not on any kind of digital advertisement platform, your
marketing strategy will come unstruck.
In this digital era, since most of the customers have access to at
least one of the social media accounts, a strong social marketing
strategy is the need of the hour. It ensures increase in your brand
recognition, customer traffic, and sales at minimal additional cost.
A robust Social Media Marketing Companies enables the

seller to reach customers and better understand their needs and
shopping patterns. Here is a list of top ten social media marketing
strategies that every company should follow to reap its benefits to
the fullest:
1. Chatbots: What can be better than resolving the queries of
the customers on the spot. Chatbots are not only an easy
way to communicate and put the customers’ doubt at rest
but also prove to be the most cost-effective method. There
are various platforms that easily amalgamate chatbots into
your social media marketing strategy.
2. Personalized customer experience: Placing the right
advertisement in the right website is of utmost importance.
Apart from the correct placement of the commercial, the
company should ensure that the ad redirects the customer to
a similar section on the seller’s website.

Quality content: An effective marketing strategy includes
high-quality SEO content. Posting good-quality informative
content at specific schedules will help attract consumers.
Also, draft an appropriate hash-tag strategy linked to your
comprehensive content. By the Quality content the SEO
Services will be Optimized which leads in top ranking of

4. Form a community for your clientele: Social media is all
about being socially active with your clients. Stay constantly
in touch with your customers through interactive posts. Keep
the customers involved by asking questions and seeking
suggestions, conducting polls, and sharing significant
information. Do not share the same type of data too
frequently and keep the content attractive.

5. Improvise your social media profile: Posting high-quality
content promises increase in the number of people visiting
your website. Apart from quality content, you have to
improvise your posts with images, videos, gifs, and podcasts.
This will give life to your otherwise dull post and will catch
customersʼ attention instantly.

Word of mouth: It is equally important to maintain existing
customers and find new ones. Word of mouth is also a
successful marketing strategy. Create a social media
marketing strategy where customers and your employees
can talk about your products and services. Implement the
strategy in an effective way by nominating somebody to be
in-charge for constant monitoring and value addition.

7. Tap customers on the right channels: Creating profiles
on numerous social websites will not help expand your
business. Having profiles at the right website will fetch you a
good customer base. Each social media website has a
specific purpose, so you should keep in mind the kind of
customer you want to target and accordingly post profile.
8. Social media budget: Allocate appropriate funds to
develop your social media marketing strategies and
stick to your budget. Social media will help reach customers
on a one-on-one basis in the most economical way. You can
have a much stronger and deeper connection with the client
as it gives a more personalized touch.
9. Cross-channel campaigns: Having a cross-channel social
media campaign is necessary to engage the customers. To
make the cross-channel campaigns more effective, add a
story that appeals to the emotions of the customers. Provide
links on each advertisement that connects the customer

back to the home page providing detailed information with
relevant and catchy hash-tags for easy retention.

Go live: The latest method is to go live and interact with the
audience. All the major social media websites have an option
of live chat with the customer. Share your company’s story,
along with interesting and lesser known facts, and engage
with the customers.

Social media marketing is a cost-effective way to reach out to the
target audience. You can easily establish your brand name and
maintain the customer base by hiring a reputed social media
marketing company. Also, it will ensure that your customer is up
to date with your product line and can reach out to you in case of
any doubt or suggestion.

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