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How to Promote Your Business on Facebook .pdf

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How to Promote Your Business on Facebook
– 2018 Creative Trends

Facebook has undoubtedly been one of the biggest creative platforms
to advertise and promote your brand or business. There are lot of
creative advertising trends that one can follow having understood the
fact that the News Feed Algorithm has changed as compared to before.
Here are few trends that you can use.

Incorporate Video Ads
It is true that something that is in motion and attractive catch more
attention and become trending in no time. With a video ad for
Facebook, it is possible to get millions of view per day and is a big boost
to your brand or business.

Going Live on Facebook
This kind of engagement is one of the best ways to connect with
followers and people on your friend list. On using the Facebook live
option for marketing a product or informing about an event is expected
to be more successful and engage more people by creating awareness.

Create an event
This is basically for advertising an event or program. It is one of the best
ways to let people know about an upcoming event. You can also share
the same as Facebook stories which have higher tendency to be seen by
people in the friend or follower list.

Use diverse ad pattern
Facebook has introduced diverse types of ads and the marketers can use
any of the format option to leave a greater impact. The carousal ads
allow multiple ads, slideshows ads use lightweight format of video,
collection ads and dynamic ads etc. are patterns that can be used as per
the requirement.

Paid ad campaigns
A little investment is needed for promoting and marketing all types of
business. Using optimized ad campaigns helps in getting a better reach.
The paid advertisement platform for the Facebook is still worth the try
as it helps in better engagement and more awareness.

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