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What is Digital Marketing and How to Use it .pdf


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What is Digital Marketing and How to Use it
Online marketing or digital marketing is popularly known as the tool that helps in marketing our product or
services online. Direct email marketing, search engine optimization, and search engine marketing are some
powerful tools that come under this category. These tactics are becoming more common in the online world and
are the most popular form in the advertising.
Digital marketing is an umbrella term that involves all your online marketing efforts. Business leverages the
online channels such as Google search, social media, email marketing and the websites connects with their
target customers. As the top digital marketing companies operate some online branding assets as digital
advertising, email marketing, online brochures and beyond. There is a huge spectrum of strategies and its assets
that fall under the category of digital marketing. And the best digital marketing firm has a clear picture of how
this functionality will support in reaching their marketing goals. Below are some common tactics and assets of
digital marketing:
Assets:
Company’s website, blogging platform, eBooks and whitepapers, Infographics, Interactive tools, Social media
channels (Facebook, LinkedIn, Twitter, Instagram, etc.), Branding assets (logos, fonts, etc), Earned media
covered (PR, social media, and reviews), online brochures and lookbooks.
Tactics:
SEO (Search Engine Optimization): In today’s time, there are many such b2b marketing companies in India
which optimizes their websites to rank themselves high in the search engines.
Social Media Marketing (SMM): The tactics of promoting your brand and content on social media channels
enhances the brand awareness, drives traffic and generating the leads for your business. Companies in today’s
time hire the social media advertising agency for getting the target customers and brand awareness.
Pay Per Click (PPC): The method of driving traffic to your website by paying the publisher every time your ad is
clicked. One of the most common types of PPC is Google Adwords.
Email Marketing: There are many such companies that operate email marketing as the way of communicating
the audiences. Email is often used for content promotion, discounts, and events as well as to connect your
customers directly to the company’s website.
http://www.24kdigital.com/ is the most popular names in the digital business that operates more than abovementioned tactics to increase your ROI as well as your customer base.
For original version on Tumblr.com visit: https://24kdigitalmarketing.tumblr.com/post/172793446907/what-isdigital-marketing-and-how-to-use-it


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