Monterey Entrepreneur with Passion for Olive Oil .pdf
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Monterey Entrepreneur with Passion for Olive Oil
Launches Ruccello Olive Oil, specializing in Extra
Virgin Olive Oils, Olive Wood Items and Olive Oil
RoseAnne Ruccello-Fischer has a passion for premium olive oil and she’s turned that passion
into a vocation, recently launching Ruccello Olive Oil, which specializes in Extra Virgin Olive Oils
from Italy and California, hand-crafted olive wood items and handmade aprons.
Monterey, CA, April 16, 2018 — RoseAnne Ruccello-Fischer has a passion for premium olive oil and
she’s turned that passion into a vocation, recently launching Ruccello Olive Oil, which specializes in Extra
Virgin Olive Oils from Italy and California, hand-crafted olive wood items and handmade aprons.
“I want to offer consumers the highest quality Extra Virgin Olive Oil from the best producers from
around the world,” says Ruccello-Fischer, a native of Monterey, California. “I’m also committed to
educating the consumer on the many health benefits of Extra Virgin Olive Oil and how to be a discerning
consumer through olive oil tastings, olive oil and food pairing events and house parties showcasing this
Starting April 15, Ruccello Olive Oil will offer on its website, ruccellooliveoil.com, Extra Virgin Olive Oil
from the Tuscany region in Italy and California, handmade olive wood bowls and cutting boards, and
aprons crafted by hand.
In the future, she hopes to offer more varieties of Extra Virgin Olive Oil from around the world. She also
currently imports European antiques with her husband in partnership with a company in Carmel Valley.
And starting April 4th, olive oil lovers will be able to book a Grove Gathering, a fun way to spend an
evening with friends learning about olive oil and tasting and savoring the way olive oil enhances the
flavor of food.
Participants in the Grove Gathering will learn about olive oil facts and tips, health benefits of olive oil,
olive oil tasting and food pairings. Hosts of these parties will receive discounts and/or a gift based on
To have a Grove Gathering or to get more details, contact RoseAnne at firstname.lastname@example.org,
by calling 831-275-8306, or through this website at ruccellooliveoil.com.
Ruccello Olive Oil also offers monthly subscriptions and have your olive oil delivered automatically every
one or two months.
Ruccello-Fischer may be passionate about olive oil, but she’s equally passionate about eating and living
She’s been in the health care field for more than 30 years and is a Clinical Laboratory Scientist, so she’s
well acquainted with the many health benefits of olive oil.
But it wasn’t until 2015, when she and her husband bought a small house in Tuscany nestled in the
Chianti hills, with vineyards and olive groves everywhere you could see, that the idea of running her own
olive oil business took seed.
A local business owner in their small Italian town suggested importing extra virgin olive oil to the U.S., an
idea that appealed to her. She wanted to learn everything she could about olive oil, so signed up for an
Olive Oil Sommelier class.
The original business idea didn’t pan out, but she did learn quite a bit about olive oil, especially the fact
that many olive oils for sale in the U.S. are mislabeled and adulterated and that customers were being
duped into buying Extra Virgin Olive Oil that was either virgin olive oil or lampante oil, which is not fit for
So she decided she wanted to educate American consumers and offer them the best Extra Virgin Olive
Oil that the world has to offer.
“Consumers know that olive oil is good for you, but there are a lot of myths about it out there,” she
says. “I want to share what I’ve learned and I want to provide a product that people can trust and feel
safe in the knowledge that the products are of the highest quality.”
Ruccello Olive Oil was founded, the name taken from her maiden name. She’s already working with
three olive oil producers in Italy and one in Callifornia, with another from Italy in the works.
With Ruccello Olive Oil, Ruccello-Fischer is fulfilling one of her passions.
“I have a passion for good food and a desire for a healthy life, and Extra Virgin Olive Oil enhances both.”
Ruccello Olive Oil
P.O. Box 257, Monterey, CA 93940
Marci Bracco Cain
Salinas, CA 93901