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Design Thinking is the Secret to
the Success of Businesses
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Design thinking is not about only illustrating. It is some kind of intuitive thinking to reach the
problem of a product before they arises. The corporate giants like IBM, Apple, Nike stress on
design thinking from website designing to designing of their product. This concept defines Art,
Science and design. Here I will cut a outline of the process of design thinking:
Empathy for the Clients:
In order to get the optimum result you must think on behalf of the customer’s eye view. As
much as you will design customer oriented model you will gain success. This is called empathize
with the customer. It not only enables you to understand their problem, but you can also feel
their circumstances putting yourself in their shoes. We read in the history book that the great
Mughal emperor Akbar often disguise himself and mingle among the masses. By this way he
experience the problems which the common people faces, he observes pros and cons of his
rules very closely. This method helps him to fix up the loops and holes of laws in his dynasty, as
well as set up new rule. This is one type of design thinking. The emperor’s mingling among
common masses is the empathy for his subjects.
Define the problem:
In this stage you will pile up the information you gathered through observation and
experiencing. The analyze them to delve deep into the core of the problem. In this journey you
will get tossed between things. A turmoil of why, how, which, where will make you perplexed.
To smooth your journey do not pour yourself with over-knowing. Most of the time over
knowing confused us, distract or biased us.
Ideate is the Eureka scene of this total process. In this stage you will try to find out the solution
of the problem. Design thinkers go for a brainstorming to open a door of solution. If you think
openly or freely without hesitating or being biased you will get more and more ideas. You need
to jot down the ideas. Among them you will assimilate few and eliminate unnecessary ideas.
The motto of this stage is create ideas as many as possible. At last you will come up with the
best idea and think how the customer will behave with the end product.
When you cook for your guest, do you not taste it by yourself before serving ? If the dish
doesn’t taste properly do you not add some ingredients or spices to make it better? This is the
prototype stage of this food preparation. Likewise, When the design thinkers came up with a
better idea or may be the best idea, the team experiment by themselves. They notices the
product by using, before introducing to the customers. If they find any deficiency they add extra
feature or when the problem arises they removes the root of problem.
This part comes up with the moderate version of the model. Now the time comes to serve the
food you cooked! You may wait for the guests’ reaction with palpitation of heart, right? This
also happens with the design thinker when their latest model debuted in the market.
always hope for the best and prepare for the worst. May be your model captured the market.
May be the customers did not like the product. Or, may be it partially successful. Do not loose
hope. Try to accept your failure because every failure will open new strategy in front of you.