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PRAISE FOR DAN LOK AND F.U. MONEY
“Thought-provoking! Entertaining! Mind blowing! His ‘Tony Robbins meets Dr. Phil’ style is
bold, brash, but right on target if you want to know what it really takes to retire young and
retire rich. Dan, you are the man!”
- Shane Goldberg, CEO of PhotoshopZoo.com
“Dan Lok is, without a doubt, one of the most ingenious and innovative marketers I’ve ever come
across... and one of the few people whose advice I trust. Listen to what he has to say... THIS guy
will help you make a Quantum Leap in your business.”
- Daniel S. Peña, Sr., Founder and Chairman of The Guthrie Group
Mr. Peña turned $820 into a $400 million market-valued energy company in just 8 years!
“Dan Lok has an extraordinary way of capturing people’s attention through the written
word. Dan knows writing and he knows marketing. Most importantly, he is a man who can
do exactly what he says he can do, do it exactly when he says he will - and do it with absolute
integrity and honesty. If you want to Make It BIG in business, Dan Lok is your man. He has
my highest recommendation.”
- Frank McKinney, 5-Time International Best Seller
The World’s Premier Creator of Oceanfront Multi-Million Dollar Estate Homes
“Dan Lok tells you critical marketing facts that would take years to learn in the real world. He
pulls no punches as he shows you clearly how to seriously increase your profits while sidestepping the many mistakes made by ordinary marketers.”
- Jay Conrad Levinson, The Father of Guerrilla Marketing
Author of the“Guerrilla Marketing” book series.
“The whole idea of F.U. Money will be a powerful paradigm shift for most people. Dan is blunt,
outspoken and brutally honest. You’ll learn more practical ideas on how to make more, work
less and enjoy life in this book than in any other single source. This book is a must-read.”
- Dave Debeau, President of Results Enterprises Inc.
Publisher of “Fast Track Inner Circle” & “B.C. Profit$”
Make As Much Money
As You Damn Well Want
And Live Your Life
As You Damn Well Please!
Copyright © 2009 by Dan Lok
All rights reserved. No part of this book may be used or reproduced in any manner
whatsoever without prior written consent of the author, except as provided by the
United States of America copyright law.
Published by Elevate, Charleston, South Carolina.
Member of Advantage Media Group.
ELEVATE is a registered trademark and the Elevate colophon is a trademark of
Advantage Media Group, Inc.
Printed in the United States of America.
This publication is designed to provide accurate and authoritative information in
regard to the subject matter covered. It is sold with the understanding that the
publisher is not engaged in rendering legal, accounting, or other professional services.
If legal advice or other expert assistance is required, the services of a competent
professional person should be sought.
Most Advantage Media Group titles are available at special quantity discounts
for bulk purchases for sales promotions, premiums, fundraising, and
educational use. Special versions or book excerpts can also be created to fit
For more information, please write: Special Markets, Advantage Media Group,
P.O. Box 272, Charleston, SC 29402 or call 1.866.775.1696.
Visit us online at advantagefamily.com
Library of Congress Cataloging-in-Publication Data
F.U. money : make as much money as you damn well want and live your life as
you damn well please / Dan The Man Lok.
Includes bibliographical references and index.
ISBN 978-1-59932-147-9 (hbk. : alk. paper)
1. Money--Psychological aspects. 2. Wealth--Psychological aspects. 3. Success.
TABLE OF CONTENTS
Part 1: The F.U. Money Lifestyle 23
What The Hell Is F.U. Money? 25
How To Live Like A Movie Star Even
If You’re Not Famous 35
Part 2: The F.U. Money Myths –
Eight Myths That Are Keeping You
From Making Your F.U. Money 47
F.U. Money Myth #1 – Money
Can’t Buy Happiness 49
F.U. Money Myth #2 – Rich
People Are Assholes 55
F.U. Money Myth #3 – You Can Afford To Wait 61
F.U. Money Myth #4 – You Have
To Be Lucky To Be Rich 65
F.U. Money Myth #5 – You Have
To Be A Cheapskate 71
F.U. Money Myth #6 – You Have
To Get Rich Slow 81
F.U. Money Myth #7 – You Have To
Work Hard To Make Money 89
F.U. Money Myth #8 – You Have
To Be Perfectly Ready 95
Part 3: The F.U. Money Mindset 103
Why The F.U. Money Is NOT For
The Touchy Feely 105
If Your Life Stinks, It’s Your Own Damn Fault 113
You Can’t Have The Glory If You
Don’t Have The Guts 119
Why Conventional Wisdom Is
Almost Always Wrong 127
The Most Impor tant Thing You Can Do Today To
Star t Yourself On The Path To F.U. Money 133
You Can Make Money Or Excuses, Not Both 143
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