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3 Expert Image Optimization
Hacks for Your eCommerce
People around the globe search on the Google because they trust. They know that’s
exactly the place where they will find the best of the best stuff. And Google works hard to
maintain that string of trust.
It makes sure to provide the best blogs, images, videos, and news to internet surfer. And,
if your product images are not showing up after searching with exact product names or
keywords, then possibly, your images are not the best. At least in the eyes of Google
Being an expert in one of the top digital marketing companies in the world, I
would call it an emergency. Because you might be losing tons of dollars of revenues as
well as opportunity to bundle some loyal customers. The content of your website also
works as a crucial ranking factor. Hence, in addition, to upgrading your images, learn
how to boost your content marketing efforts.
However, don’t let down your hopes now because you can fix this with a snap of your
fingers. Yeah, literally. All you need to do is learn how to optimize your images all by
yourself so you can raise your online store’s stature in Google’s perspective. Soon,
images will cover most of the webpage space and you got to gear up now. Here we go,
nice and slowly:
1. Know Different Types of Images
Not all images are perfect for a certain work and none is bad for all. Based on their size,
quality and appearance, their uses differ:
PNG: Big in size, these images are good when the background is unneeded and
the sole focus area is nothing but the product itself.
JPEG: With moderate size and quality, this image type seems to rock the world
of internet. Due to being small in size, they don’t overload your website.
GIF: Playable images, great in for animation and for offering different camera
angles of one picture.
2. Knowing the Difference Between File Size & Image Size
If the picture space on your eCommerce store can’t fit your product images properly,
then you probably need to work on resizing your files and images. Image size is basically
the dimensions (ex: 850X850) of the pictures. And File Size is the amount of hard disk
space they are going to eat on the server (1 or 2 Mb). Make sure your image size is no
higher than 2 Mbs. Pixlr is one of the best tools to effectively reduce your image size.
3. Rename Your Images for SEO
The image name is often a strong SEO factor and can boost your rankings all of a
sudden. Remember when you search for ‘top models in the USA’, the pictures shown are
actually of the top models in the USA, thanks to their file names. SEO is important for
constant rankings and as a digital marketer, you should know how technical SEO
With all the tools available on the internet with glaring image optimization capabilities,
moving forward with a dull picture is no wise. Working in an eCommerce
development service for years, I have researched why images put a huge impact on
They work as luring baits for your customers and help them make up their minds. After
having being optimized, images slowly contribute to the appearance frequency of your