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salesforce automation tools PDF.pdf


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Salesforce Automation Tool: Pardot
Salesforce-owned product, Pardot integrates with the CRM system very
closely as compared to other marketing automation solutions. Pardot is a
fully featured marketing automation tool which accelerates pipelines and
drives sales through email marketing, social marketing, sales intelligence,
lead generation and much more.

Key Features
 With one interface both systems data are tracked.
 Allows sending emails and add prospects to nurture tracks from
Salesforce
 Integrates all campaigns, assignments, and tasks.
 Connect all search campaigns on a single platform.
 ROI reporting.
 Scalable and multi-channel social marketing.
 Real-time sales alerts and CRM integration.