BadToTheBone Proposal AdamWebb (PDF)




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Title: BadToTheBone_Proposal_AdamWebb

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WSTR

BAD TO THE BONE
MUSIC VIDEO PROPOSAL
ADAM WEBB

The main bulk of the video to be focused around performance. Single members in the verse, then full band in chorus. Following
the early 2000’s, wide angle, bedroom performance style but with a twist. The first half of the song shot at half speed then
corrected to original speed so it has a high frame effect (opposite of Slow Motion ref: https://www.youtube.com/watch?
v=8IyQ3hsb7eI ) Until 1:58 where the song drops and it resumes at normal speed.

For the basic narrative aspect of the video intercut with the performance. The band members posing for photos of themselves signifying someone capturing their own idea of them. The band dressed in an array of different costumes and silly poses,
owning and enjoying someone getting their own perspective of them. Lots of whip pan transitions. When the song drops at
1:58 the photos taken of the them are now scattered on the floor and equipment during the performance side of the video. Then
from 2:23 onwards they get more serious photographs done of themselves. Same outfit and look as they were in the
performance. Showing off they are who they are not someone else’s idea of them.

DELIVERABLES
MUSIC VIDEO
Completed music video, social media
version and master ProRes version.
Any format needed.

TEASER TRAILER
A short 15-30 second trailer for the
video. Optimised for socials &
Instagram story versions.

PHOTOGRAPHY
With the treatment I’ve developed and
the story it follows, the photos taken
on set for the video could be used as
promotion for the video.

THANK YOU
If you want to discuss anything about the video treatment or
develop the idea further don’t hesitate to contact me.

Adam webb
adamxwebb@gmail.com
www.adamxwebb.com






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