Rise and fall of organic traffic .pdf
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Title: Knowing The Reasons Behind The Rise And Fall Of Organic Traffic
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Knowing The Reasons Behind The Rise And Fall Of Organic Traffic
If you have been managing a website online then you may have encountered regular problems
when it comes such as obtaining organic traffic. This can be very tricky to get especially when you
want to maximize the performance of your website. Usually, analytics will measure the
performance and this is an accumulated data that tells you whether you have a huge or small
Analytics can also tell you where the audience is coming from once it enters your website. The
organic traffic can be measured in months and can keep you on track of what are the things that
can affect the influx of your audience.
How To Know What Are The Things That Can Affect Your Organic Traffic
There are several factors that may affect the Rise and fall of organic traffic on your website. It can
help when you learn how you can determine them and know what actions you need to take in
order to improve your sites traffic.
Demand And Search Of Customers For Products And Services
When it comes to demand, people change what they want on an irregular basis. This also
depends on what season and what are the occasions for the month is. You can see trends when it
comes to New Year, Valentines, Summer, Thanksgiving, Christmas celebrations and many more.
If your business tends to have a seasonal cycle, then you need to take this into high consideration
because it directly impacts your website traffic. This can help lead to predictions on which month
you may have higher traffic and which ones you wont have high traffic. In case your percentage of
traffic drops at certain months that you havent predicted, you can compare it to the data that you
have in the previous years to see if there are any patterns.
Trends And Organic Searches By Customers
It can be hard to see how fast peoples tastes change since it can affect your business as well.
Trends in search engines make you see aggregated data for keywords, topics, lists, and more
information that you may need.
The trends are used using a scale system of about one to a hundred with the latter being the most
popular one. It can be a good option to use the trend tool to your advantage by searching for
keywords and seeing which have increased in trend and which have decreased. This can help you
find where the possible pool of traffic that you need for your site is at.
Making sure that organic traffic analytics works
Make sure that tracking on your site works well. Check the analytics tracking that you have on
your website. If it helps, test it out so that you are sure that the tags have been set up in the right
manner. Its not that hard to install analytics tags, but if you overlook the right process then you
may end up putting them up wrongly. Incorrect installation of tags can highly impact the analytics
when you check on them.
These are just some of the simple things that you should consider when you want to help increase
organic traffic to your site. Knowing the causes of fluctuation can give you an idea of what are the
steps you need to take or be aware of when managing your marketing online to target the organic
traffic that you need.