KMG Case Study .pdf

File information


Original filename: KMG-Case Study.pdf
Title: Case Study: Fashion Eyewear
Author: Julian Levy

This PDF 1.7 document has been generated by Microsoft® PowerPoint® 2016, and has been sent on pdf-archive.com on 26/04/2018 at 11:09, from IP address 88.98.x.x. The current document download page has been viewed 125 times.
File size: 197 KB (1 page).
Privacy: public file


Download original PDF file


KMG-Case Study.pdf (PDF, 197 KB)


Share on social networks



Link to this file download page



Document preview


Case Study:
Fashion Eyewear

Client Journey with KMG: Fashion Eyewear (FE) initially tested
KMG by giving us a fraction of their UK budget to prove our
worth. After the initial test period, we now successfully run their
international campaigns in the USA, Canada and Australia.
FE is an E-commerce business, so we run a combination of
Google Search, Shopping with Google Display as well as Paid
Social on Facebook and Instagram to compliment.
FE pride themselves on their vast selection of products and the
UK campaign currently has over 15,000 active products to
advertise in the Merchant Centre Data feed. We segment at a
granular level by product name/model number so that there is a
high purchasing intent. KMG also apply a 360 search marketing
strategy for FE in conjunction with this, reaching shoppers with
our ads at every stage of the buying funnel.

Performance: The return on advertising spend (ROAS) for FE has
been very profitable for them, at 4x return in the UK, 2x return
for the USA and a 2.4x return in AUS. UK performance has been
consistent during the long winter months despite the apparent
seasonality of the product.

Company Background: Founded in 2008, Fashion Eyewear is
a global, luxury glasses retailer offering an extensive online
collection of exclusive designer glasses, sunglasses and
subscription sunglasses.

We are forecasting continued improvement for the upcoming
summer with significant scaling for their Paid Social Strategy. To
cope with demand, FE have improved their website and
optimised for mobile conversions so that they can better scale.
They have increased their bandwidth capacity and opened a new,
bigger warehouse to keep more stock than ever before.


Document preview KMG-Case Study.pdf - page 1/1


Related documents


kmg case study
de rigo brand guide de rigo a5 16pp 2016 print e
rojas resume11214
de rigo brand guide e version
graphicdesignportfolio suqinart
cvjune2015

Link to this page


Permanent link

Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..

Short link

Use the short link to share your document on Twitter or by text message (SMS)

HTML Code

Copy the following HTML code to share your document on a Website or Blog

QR Code

QR Code link to PDF file KMG-Case Study.pdf