window display props .pdf
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Why Window Displays Are SO Important
Designing a Window Display and it’s Importance.
Designing a window display is not a new concept. In fact using a shop window to display goods to
entice customers in, is a method that has been used since trading began.
The clever Victorians used their shop windows to display what products they had to sell that their
competitors didn’t, it was also used as a way of communication to potential customers, not all
customers could read, so by displaying their products in the window ensured there would be no
If you could see sausages then you would know it was the butcher and not the baker! Window
displays also offered an insight into the quality of the business/products. A clean, inviting window
display, full of products would receive more custom than that of a dirty, dark and bare looking
display. This is still true for todays customers.
Window displays are often the first point of contact that your potential customers will have with
your business. The saying ‘ A picture says a thousand words ’ is never truer when used to
describe a window display. Your window display needs to talk to potential clients, it needs to tell
them what your business/shop does, what variety can be expected, prices, deals or promotions
and what sort of service can be expected from you.
Your window display needs to tell potential customers exactly what your business does. Think like
a Victorian, there is no point in having sausages displayed in your window if you are an Estate
Agent. Although this may sound obvious, it is important to pin point exactly what you do and
display it through your window display.
If you don’ t you will be wasting your time with customers that come into your business who
don’t need what you are offering and more importantly you will be wasting the customers time.
Customers who are miss informed will be unhappy and may result in spreading bad publicity.
Once you have established what needs to be in your window display it is important to dress it
correctly. Ill fitting, broken, dirty and dark displays will not entice your potential customers.
Put yourself in your customers shoes, if you were faced with the choice of entering a
business/shop that looked inviting apposed to one that was dirty and dark, you would choose the
first option. This is because we associate things that look good with things that are good. For
example a clean, tidy and organised window display reflects that the business/shop is also like
this, which will result in more customers entering the premises.
It is then up to your employees to reassure the potential customer that this is the case, by
offering excellent customer service and supplying them with what they need and came in for.
Displaying any deals or offers that your business/shop may be running is an excellent idea. Not
only will this set you apart from your competitors it will encourage potential customers to make
the most of what you are offering and drive them inside to discuss it further with your sales
It is important to remember that your window display will help to generate sales if it is
constructed in the right manor. Getting potential customers through your door is half the battle,
once you have managed this by seducing them with your window display it is up to your sales
team to use their skills to finalise the deal.
There are hundreds of window display suppliers that offer complete refurbishments to small
display units. It is possible to create a stunning window display with any budget. It is important to
plan exactly what needs to be displayed in your window and design around this. Window displays
need not cost a fortune, the initial cost should be budgeted and maintenance costs should be
thought about. For example If you want to have lighting which is to be left on for 24 hours talk
about using LEDs. They are bright and won’t cost your bank balance or the Earth to run.
Every window display project requires different material,processing
technic,colors....With the help of our production team,we can handle every
project at speed with quality.
ADDRESS:Shenzhen, Guangdong Province, China