14139677 Brochure TW4003 (PDF)

Name: Christopher Dunne
Student ID: 14139677
Module: TW4003 - Technical Communication
Lecturer: Ann Marcus Quinn
Tutor: Elaine Walsh
Words: Critique - 434
Due: 7/12/2015
Brochure Assignment

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Brochure Critique
The original brochure sourced from “AKMO Fence & Steel Co.” contains many
errors and examples of poor graphic design:
The cover leaf:
 The cover leaf alone features four different fonts in two different colours. The
reader’s attention is automatically drawn to the information written in red. This
information is trivial compared to the corporate logo and service description which is
written in blue.
 Serif fonts would’ve worked much better here.
 All the information written in blue has been overlaid onto a slightly lighter blue
background. From afar, this information would be almost indistinguishable to make
out, not least due to it being very text-heavy.
 The company’s website and/or phone number aren’t displayed on the cover leaf
meaning the reader has to physically look through the brochure to find out more, an
avoidable inconvenience.
“About us” section:
 Awkward phrasing: “We offer service contracts on service on as needed basis by our
trained technicians on our equipment or your preexisting equipment”.
 The information that has been specifically boxed and bordered is not the most
important element of the page and only distracts the reader.
 The address, phone number and website are very subdued at the bottom of the page.
This information would be better displayed in red.
 There are no GPS coordinates or QR code.
Projects and Accomplishments section:
 Heading too long and grammatically convoluted.
 The image used occupies a lot of space yet serves no real purpose. An image of one of
the company’s projects would work better as the text on the image in question is
indistinguishable. The addition of yellow is aesthetically unpleasing too.
 Due to the large image, the text on this section has been compressed when as a list it
should be tidy.
 The list is too long at 12. 10 should be the maximum. Multiples of 5 are more familiar
to readers regardless.
 “Your Home!” is too ambiguous for a factual list.
 The contact details for Sales and the Safety Manager are extraneous.





There are a few grammatical errors in this brochure. Examples include: “a LA”,
“preexisting” and “fences, gates, and access items”.
There’s no company slogan.
A lot of information is repeated throughout each section. It makes the brochure
unnecessarily hard to follow. Clearing up the awkward phrasing would help here.
The overall background design of this brochure is dull and bland. The blue gradient




does very little aesthetically. Borders between leafs, more contrasting colours and a
two-tone background instead of a gradient would ease the monotony.
The “TWIC certified” graphic is needless as this fact is mentioned twice in the
brochure.
All headings should be underlined for clarity.

Hi gh Prof i l e Proj ects
A nd A ccompl i sh ments
1. LA National Guard Army
Aviation Centre - Hammond,
LA.
2. Baton Rouge Airport - Baton
Rouge, LA.
3. Marathon Refinery Expansion Garyville, LA.
4. Base Pro - Denham Springs,
LA.
5. Fort Polk Readiness Training
Center - Fort Polk, LA.
6. Russell Long Federal Building Baton Rouge, LA.
7. Old River Control Structure USACE
8. Cabellas - Gonzalez, LA.
9. Member Of American Fence
Association.

A b out Us
AMKO Fence is a distributor/ installer
of fences, gates, access control
equipment and perimeter security
products. We also offer CCTV,
telephone entry systems, mag locks,
turnstiles and much more!
Our professional staff can assist you
with product design as well as provide
technical support. AMKO Fence's
comprehensive service contracts are
catered to by our skilled factory
technicians.
Fence options have greatly increased
over the years and AMKO has kept up
with all the trends, styles and options.
We are proud to install everything
from residential fencing to high
security industrial projects.
We offer custom fabrication to meet
ANY need! Our employees are OSHA
and TWIC certified and can be easily
trained for any plant if we are already
not site-specific for your plant.

10. Cover of World Fence News -

Your Compl ete
Peri meter Securi ty
Prov i der
Si nce 1976!

- Industrial
- Commercial
- Residential

July 2010.

AM K O F E N C E
1329 N. Coolidge Ave.
Gonzalez, LA 70737
Ph: (225) 647-7367
Fax: (225) 647-8104
www.amkofence.com
GPS: 30.2433764,-90.9248498

w w w .amk of ence.com

I ndustri al
AMKO specializes in fencing applications
for the petrochemical industry. Whether
it's perimeter security, access controls or
interior fence, we can meet your specific
needs. We offer industrial grade products
that meet ASTM specs. All of AMKO's
industrial pipe is schedule 40 ASTM Grade
A-53.

Commerci al
AMKO offers a broad product mix for any
commercial application. We have many
products that can both beautify your property
while offering security.

A ccess Control
AMKO are a distributor and installer of gate and
access control equipment and perimeter
security products. Some products include
aluminum gates and gate operators for
industrial,
commercial
and
residential
applications, CCTV, telephone entry systems,
mag locks, turnstiles and much more!

Gates
Hi gh Securi ty
AMKO installs the latest Perimeter
Detection Products on the planet! Our
many fences, gates and access items meet
the government's K Crash Ratings and we
have OSHA and TWIC carded personnel for
every project. We can protect any chemical
plant, refinery, federal or high security
facility.

From the smallest of decorative residential
gates to the largest industrial security gates AMKO have whatever you need!

Resi denti al
We are proud to have a strong presence
in the residential market!
Whether it's for your child's safety, pet
containment, the swimming pool or just
to beautify your property - we have the
fence to suit your needs!
AMKO aluminum fences and deck railing
offer the elegance and protection of
traditional wrought iron without the
maintenance. These fences will not rust
or need repair and they come with a
Lifetime Warranty.
Other styles include: Steel - Wood - Chain
link - PVC - Farm Fence Estate Entry Gates
- Vinyl Coated Chain Link.
Come see our display comparing our
products to the big box centers. You'd be
surprised at the cost for the quality we're
able to offer!

Steel Bui l di ngs
We offer steel buildings of all sizes. We
can also re-roof and repair existing
buildings!

A M KO W i n s Ev er y Ti m e!