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4 Facebook Advertising tips to maximise your ROI .pdf


Original filename: 4 Facebook Advertising tips to maximise your ROI.pdf
Author: karan parwani

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4 Facebook Advertising tips to maximise your ROI (FAST!)

We have been talking about Facebook Ads a lot, I mean A LOT! This is because they are so
amazing and ROI positive! Have you tried Facebook Ads? Do your Facebook Ads don't
provide the best ROI? Don't worry, today we are going to share 5 tips which can literally take
you out of the negative ROI you are receiving by running ads on Facebook. Being a Digital
Marketing Agency in Bangalore, we believe in the power of Facebook and its targeting. Let's
dive in!!-

1) Make sure your creative Content makes someone stop scrolling their feedYour content/creative/image/video is the first thing a person sees when you show them your
Ad, make sure the content you are creating has good color combinations, catchy text and
something which resonates with them. for example, if it is a young audience, use colors like
yellow or red, this attracts a lot of young audiences and makes them consider your post. You
can see that McDonald's, Burger King and all those giant restaurant chains have those type of
colors. You can use canva, Adobe Spark Post, and many other softwares to create amazing
graphics and make your audience stick to your post! Being a Digital Marketing Agency in
Bangalore, we believe that we have the best tools in place to create amazing posts for our
brand as well as for our clients.

2) Use Remarketing to the fullest!We are not kidding, Re-marketing can be used for conversions, brand building and a lot
more. If a customer has left something in your cart, you can run re-marketing ads to bring the
customer back and make him check out what he left. This helps in increasing Sales as well as
the fulfillment of your marketing objective. You can use Care Cart software to send remarketed messages on Facebook Messenger if the person has left something in your cart(
NOTE: YOU CAN ONLY DO THIS IF YOU HAVE A SHOPIFY STORE). You can create
one over here if you want.

3) Narrow down and keep your audience definedFacebook's targeting helps you to define your audience. This is also known as Laser
Targeting or Cross targeting. For example, if you want to target people who love fishing, you
can enter fishing as one of the interests. But, you also have beer on your e-commerce store
along with fishing rods, you can click on 'narrow further' option in the targeting area and
select interests related to beer, by this, you have targeted people who love fishing as well as
beer, this will result in more purchases on your website. You can upsell those customers too
:). Being one of the Digital Marketing Agency in Bangalore, we are now starting this process
for our clients too.

4) Make your CALL TO ACTION an effective one!CTA's are important and many people underestimate the power of CTA's. You need to have a
clear CTA on what you want from your audience. People have tested different ad sets and
have found that ones with a clear CTA led to better conversions than the ones without a
CTA! Being a Digital Marketing Agency in Bangalore , we have done this for our clients and
have found better results with this approach.


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