Intentio Business Plan (PDF)

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Oh hey

this is your business plan by Kate Wright

To create a successful skin care product, (or any type of offering to the market for that matter) you need the right ingredients, in the right order.

Here are the 9 key ingredients you MUST have, to make your business fly.
Fill out the white boxes and watch your business grow.

The Hero Ingredient

In the lab

In the Market

This is your value proposition to the customer
- why this? why now? why you?

These are the 3 parts of the business that
happen ‘backstage’, the activities you do, the people
you connect with and the resources you use.

Lights, camera, action! You’re on! This is how people come
across you in the market, how your customers experience
your brand, the relationships, loyalty & community you build.

What I’ve got - what is it
(i.e. a range of products that will knock your socks off)


Faster? stickier? funnier? more luxurious?







What do I need to DO each day? (i.e. creation
of products, marketing, branding, networking

On a shoestring budget, I know you feel like to keep up with all the Joneses you need
all the things, but hold your tongue (*snort, see what I did there!) we need to keep
our risk low, our speed high, and maximise our efficiency.


who are they, what do they value, where do they hang out?

What tangible & intangible things do I need?
(i.e. people, money, ideas, know-how etc)

Bootstrappin’ it

Costs - bootstrapping on a shoestring.


With whom can I conspire & collude?
(i.e. influencers, collaborators, etc)

What it does - what problem does it solve & for whom specifically?




what do they want? expect? what relationship
will you have with them? (one-off? Long term?)


where my peeps at? where will you connect?
(Ecommerce? Word of Mouth? Face to face?)

Show me the money
Money, I love you, let me count the ways... Now the fun part. Dream up unusual & innovative
ways to serve & delight your customers. Yes we love money, (let’s be real), but more than that we love
our customers, so we need to get inside their brains & be creative about what we can offer them.

How to delight your customers with innovative ways.

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